About Us
Sportscafe Media Group is a fast-growing, irreverent, character-driven media company delivering unfiltered fun across sports and culture. We're building a new generation of digital-first shows that blend old-school values with modern madness — think rogue sports legends, strong banter, and content that connects with fans.
Now expanding into Australia, we’re on the hunt for a digital growth specialist to lead our charge into YouTube, podcasts, and beyond.
Role Overview
We’re looking for a strategic, hands-on Digital Growth Specialist to drive audience growth across our video and podcast network, social platforms, and website. You’ll lead the charge on:
· Growing YouTube channels: Strategy, content optimisation, thumbnails, metadata, engagement, growth hacks.
· Scaling our podcast audience: Cross-platform promotion, analytics, placements, and monetisation strategies.
· Social media support: Work alongside our content and design teams to drive growth on Instagram, Facebook, and TikTok — building hype, engagement, and shareability.
· Website development: Oversee the build and evolution of our digital hub — bringing together all our shows, content, and eventually, our marketplace.
Key Responsibilities
Key Responsibilities
· Create and execute a growth strategy across YouTube, Spotify, Apple, and other key platforms.
· Analyse performance and optimise titles, thumbnails, metadata, publishing schedules.
· Identify and act on content trends and audience insights.
· Manage cross-platform promotional tactics (reels, shorts, clips, teasers).
· Work with the creative team to align growth strategies with talent, brand, and sponsor priorities.
· Collaborate with developers and designers to shape our central digital hub and audience funnel.
· Develop systems and metrics for measuring performance, growth, and engagement across all platforms.
📊 Metrics, Reporting & Optimisation
- Develop the right metrics and KPIs for growth, engagement, retention, and conversion across platforms
- Build dashboards and reporting systems that track what matters—and surface actionable insights
- Analyse audience data across platforms to spot trends, identify opportunities, and steer strategy
- Create internal rhythms for performance reviews, test reporting, and iteration planning
👥 Community Building & Engagement
- Oversee the Build of a Sportscafe community engine (e.g. Website Facebook Groups, Discord, comments-as-content, IRL touchpoints)
- Create scalable engagement systems: member perks, fan shoutouts, user-generated content campaigns
- Identify, nurture, and activate superfans, micro-influencers, and brand ambassadors
🧠 Tech Stack & Digital Infrastructure
- Define and manage the roadmap for a world-class digital ecosystem (website, app, membership hub)
- Work with internal teams and external partners to implement audience capture, email marketing, CRM, and commerce tools
- Ensure seamless integration between content platforms, owned media, and e-commerce
💰 Monetisation & Conversion
- Build funnels that convert audience into customers for merch, events, exclusive content, and marketplace offerings
- Design and execute campaigns that drive traffic from content to commerce (e.g. shoppable videos, links in bios, limited drops)
- Work closely with Head of Revenue to track growth ROI and support sponsor deliverables where digital is involved
What Success Looks Like
- YouTube subscribers and podcast listeners and engagement grow exponentially
- Facebook group and online community become daily rituals for fans
- Website becomes a go-to hub for content, conversation, and commerce
- Merch, marketplace, and fan experiences generate meaningful revenue
- Sportscafe becomes a digital brand fans talk about, share, and feel part of
- Clear, reliable reporting shows consistent growth and actionable insights
You’ll Thrive in This Role If You:
· Have 3–6+ years of experience in digital growth or content marketing — ideally in media, sports, podcasting or entertainment.
· Know the ins and outs of YouTube growth like the back of your hand.
· Understand how to build and grow podcasts from a digital-first perspective.
· Are fluent in social platforms and know how to drive organic reach and viral moments.
· Are data-driven and love using metrics to back your creative instincts.
· Can juggle strategy with scrappy execution — this is a hands-on role.
· Have a passion for sports, media, or just making great shit that people actually watch.
Bonus Points
- Experience at a fast-growing media brand or creator-led company
- Knowledge of sports fandom in NZ/AU markets
- Can make memes, spot trends, and speak fluent internet
Perks & Culture
Salary will be supplemented with performance bonus structure
- Work with iconic personalities and former athletes
- Fast-paced, creative, no-suits-needed culture
- Opportunity to shape the next great trans-Tasman media brand
- Competitive salary + bonus + potential equity upside
To Apply
Send your CV, a short note about why you're right for this role, and links to content or platforms you’ve helped grow to ric@sportscafe.com
We’ll be interviewing candidates as they apply — so don’t wait.
