About Us

Sportscafe Media Group is a fast-growing, irreverent, character-driven media company delivering unfiltered fun across sports and culture. We're building a new generation of digital-first shows that blend old-school values with modern madness — think rogue sports legends, strong banter, and content that connects with fans.

Now expanding into Australia, we’re on the hunt for a digital growth specialist to lead our charge into YouTube, podcasts, and beyond.

Role Overview

We’re looking for a strategic, hands-on Digital Growth Specialist to drive audience growth across our video and podcast network, social platforms, and website. You’ll lead the charge on:

· Growing YouTube channels: Strategy, content optimisation, thumbnails, metadata, engagement, growth hacks.

· Scaling our podcast audience: Cross-platform promotion, analytics, placements, and monetisation strategies.

· Social media support: Work alongside our content and design teams to drive growth on Instagram, Facebook, and TikTok — building hype, engagement, and shareability.

· Website development: Oversee the build and evolution of our digital hub — bringing together all our shows, content, and eventually, our marketplace.

Key Responsibilities

· Create and execute a growth strategy across YouTube, Spotify, Apple, and other key platforms.

· Analyse performance and optimise titles, thumbnails, metadata, publishing schedules.

· Identify and act on content trends and audience insights.

· Manage cross-platform promotional tactics (reels, shorts, clips, teasers).

· Work with the creative team to align growth strategies with talent, brand, and sponsor priorities.

· Collaborate with developers and designers to shape our central digital hub and audience funnel.

· Develop systems and metrics for measuring performance, growth, and engagement across all platforms.

📊 Metrics, Reporting & Optimisation

- Develop the right metrics and KPIs for growth, engagement, retention, and conversion across platforms

- Build dashboards and reporting systems that track what matters—and surface actionable insights

- Analyse audience data across platforms to spot trends, identify opportunities, and steer strategy

- Create internal rhythms for performance reviews, test reporting, and iteration planning

👥 Community Building & Engagement

- Oversee the Build of a Sportscafe community engine (e.g. Website Facebook Groups, Discord, comments-as-content, IRL touchpoints)

- Create scalable engagement systems: member perks, fan shoutouts, user-generated content campaigns

- Identify, nurture, and activate superfans, micro-influencers, and brand ambassadors

🧠 Tech Stack & Digital Infrastructure

- Define and manage the roadmap for a world-class digital ecosystem (website, app, membership hub)

- Work with internal teams and external partners to implement audience capture, email marketing, CRM, and commerce tools

- Ensure seamless integration between content platforms, owned media, and e-commerce

💰 Monetisation & Conversion

- Build funnels that convert audience into customers for merch, events, exclusive content, and marketplace offerings

- Design and execute campaigns that drive traffic from content to commerce (e.g. shoppable videos, links in bios, limited drops)

- Work closely with Head of Revenue to track growth ROI and support sponsor deliverables where digital is involved

What Success Looks Like

- YouTube subscribers and podcast listeners and engagement grow exponentially

- Facebook group and online community become daily rituals for fans

- Website becomes a go-to hub for content, conversation, and commerce

- Merch, marketplace, and fan experiences generate meaningful revenue

- Sportscafe becomes a digital brand fans talk about, share, and feel part of

- Clear, reliable reporting shows consistent growth and actionable insights

You’ll Thrive in This Role If You:

· Have 3–6+ years of experience in digital growth or content marketing — ideally in media, sports, podcasting or entertainment.

· Know the ins and outs of YouTube growth like the back of your hand.

· Understand how to build and grow podcasts from a digital-first perspective.

· Are fluent in social platforms and know how to drive organic reach and viral moments.

· Are data-driven and love using metrics to back your creative instincts.

· Can juggle strategy with scrappy execution — this is a hands-on role.

· Have a passion for sports, media, or just making great shit that people actually watch.

Bonus Points

- Experience at a fast-growing media brand or creator-led company

- Knowledge of sports fandom in NZ/AU markets

- Can make memes, spot trends, and speak fluent internet

Perks & Culture

Salary will be supplemented with performance bonus structure

- Work with iconic personalities and former athletes

- Fast-paced, creative, no-suits-needed culture

- Opportunity to shape the next great trans-Tasman media brand

- Competitive salary + bonus + potential equity upside

To Apply

Send your CV, a short note about why you're right for this role, and links to content or platforms you’ve helped grow to ric@sportscafe.com

We’ll be interviewing candidates as they apply — so don’t wait.

Sportscafe Media

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