Social Media Producer (TikTok)
Seniority: Mid-Level
Reporting to: Account Director, Creative Director
Who is Amplify:
Do you want to run TikTok accounts for some of the world’s leading brands? Amplify Live is the leading producer for Australian youth entertainment. Our mission is to entertain, inspire creativity and bring joy, and we’re looking for a Social Media Producer to join our growing organisation in Sydney.
As a member of our Content team, you will collaborate with internal and external partners to develop creative ideas, execute featured programming, and innovate new content formats. Through a combination of creative production and development, you'll both pitch and produce short form talent-led vertical content and support the evolution of Amplify.
We're looking for a team player and a sharp creative mind who will help shape the future of digital content in the Australian market.
You Will
- Build and create a voice across the brand’s TikTok accounts, exhibiting excellent judgment and audience-sensitive framing for internal productions and brand partners.
- Ideate and support the creation of TikTok-first ideas and tactics in partnership with creators and video team for content that lives across TikTok, providing active recommendations and solutions to the content creation process
- Ability to react in a relatable and authentic way through community management.
- Be the day-to-day contact for all communication and account management with clients.
- Great ability to sell-in ideas and creative to clients and key stakeholders.
- Work with the Creative Director to ideate and concept around the brand's content strategy.
- Ideate with creators and clients on ideas for original content based around upcoming productions and map out a consistent posting schedule
- Track weekly and monthly analytics and performance, providing optimisations as necessary
- Serve as the point-person on all social goals (growth, views, and engagement) on TikTok and is accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed
- Maintain and build relationships with TikTok platform partners, implementing best practices and innovating upon new platform updates and products
- Help maintain and uphold a healthy and positive culture for the studios team
- Ideate, source, and create original real-time content for all audiences, identifying memes and trends at the cusp of virality and pop culture
- Participate in editorial and social brainstorms and weekly WIPS
You Have
- 2 years year of social media and content creation experience with a publisher or brand, or as your own brand/as content creator
- A deep understanding of Gen Z, Creators and TikTok
- Proficiency in creating content using native iPhone tools, apps, and the TikTok editing suite including CapCut
- Interest in data around user engagement, viewership, and ability to iterate on success
- Positive, intuitive, proactive, and collaborative team player
- Robust knowledge of current events + pop culture + creator world
- Self-management skills + take charge attitude
- Highly organised, proactive project manager: adept at balancing multiple fast-turnaround projects simultaneously
- Hyper-collaborative, accustomed to working with and understanding the needs of various internal and external partners
- Demonstrated passion for social and digital entertainment
- A willingness to learn new skills and throw yourself into new challenges
- A a demonstrable track record in delivering original successful video formats for a social platform (TikTok, Instagram and YouTube etc)
