About Us:
Destroy All Lines (DAL) is Australia’s largest independent tour promoter with flagship festival brands Good Things and Knotfest Australia. DAL provides artists and their teams with end-to-end touring services from ideation, venue engagement, support act set-up, sponsorships, financial management, ticketing and sales, promotions, and event marketing. Our dynamic team prides themselves on being artist first, reliable and adaptable. We bring together great people who support each other to achieve outstanding tours and events.
This Position Matters Because:
The Marketing Coordinator is responsible for planning, building and delivering integrated multi-channel campaigns across digital and above-the-line channels that will effectively promote tours, drive ticket sales and increase awareness.
Critical to the position is the ability to manage end to end campaigns across digital and traditional media channels, ensuring successful promotional campaigns that align with DAL’s commercial objectives and vision.
This is a hands-on role suited to someone who thrives in fast-paced environments, can manage multiple campaigns concurrently, and is confident working across digital, media, and PR with multiple internal and external stakeholders.
Key Accountabilities:
Digital Marketing Coordination
- Develop digital channel recommendations, budgets and phasing plans for assigned tours.
- Plan, build and execute digital advertising campaigns under the guidance of the Digital Marketing Managers.
- Build ad campaigns across Meta and TikTok including audiences, placements, creative application, copy writing, and tracking.
- Build, monitor and optimise Google campaigns.
- Coordinate media planning and buying with digital publishers and coordinate influencers.
- Own end-to-end digital campaign delivery for assigned tours, including setup, optimisation and reporting.
- Brief and coordinate asset requirements (video, static) with external content producers (designers, editors).
- Ensure all marketing activity aligns with rollout calendars, social media, email marketing and PR.
- Prepare weekly performance updates for promoters during Marketing WIPs.
Above the Line Marketing Coordination
- Plan, build and execute advertising campaigns under the guidance of the Head of Marketing.
- Develop above the line channel recommendations, budgets and phasing plans for assigned tours.
- Plan and buy media across above the line channels including but not limited to; outdoor, radio, and publishers.
- Prepare marketing campaign plans.
- Collate assets and distribute information to internal and external stakeholders.
- Support campaign timelines, rollout calendars and key milestones
- Work closely with labels, agents and managers.
- Coordinate with ticketing companies and venue partners.
- Work with PR contractors and oversee publicity roll out for relevant projects.
- Monitor market conditions and audience behaviour, adjusting strategies as required.
Analytics and Reporting
- Track, analyse, and report on the performance of digital marketing campaigns, including website traffic, social engagement, conversion rates, and ROI.
- Measure and track ticket sales against marketing activity.
- Use analytics tools (Google Analytics, social media insights, etc.) to derive actionable insights and recommend improvements for ongoing campaigns.
- Present performance reports to Promoters and Marketing team, identifying trends, successes, and areas for growth.
Qualifications & Experience Requirements:
- 3-5 years of experience in the Australian music/entertainment industries or in marketing environments.
- Hands-on experience building campaigns across Meta, TikTok and Google Ads.
- A proven history of delivering measurable marketing and communications initiatives across digital and traditional marketing channels.
- Comfortable working with budgets, timelines and performance metrics.
- Data-driven, detail oriented and proactive.
- Comfortable working autonomously and meeting tight deadlines.
- Strong organisational skills and the ability to manage multiple campaigns at once in a fast paced environment.
- Confident communicator who can work across internal teams and external partners.
- Ensure effective handovers are completed prior to planned annual leave, including documentation of ongoing tasks, key contacts, and any deadlines to ensure seamless workflow during absence.
- Assist with ad hoc tasks as needed.
- Passion for live music and touring is a strong advantage.
- Australian Work Rights.
Capabilities:
The most effective way to learn is on the job experience. DAL believes in empowering and exposing staff to opportunities and experiences that will help them grow in capability and confidence.
Accountability and Confidentiality
Anticipates client needs and proactively discusses services based on astute listening and diagnosis abilities. Adapts personal style to build good relationships and follows through on promises proactively at a level beyond clients’ expectations. Contributes as a proactive team player to a cohesive and productive team environment. Acts discreetly, maintains confidentiality, and behaves diplomatically.
Planning and Organising
Demonstrates planning and organising skills by managing actions in a timely manner to achieve outcomes as defined by others. Prioritises and manages multiple tasks simultaneously without compromising quality.
Professionalism
Shows respect, reliability, ethics, confidentiality, and timeliness in completing tasks. Raises concerns and seeks guidance from managers when frustrated or uncertain. Demonstrates a friendly demeanour through written and verbal communication and represents DAL professionally at all times.
Adaptability and Resilience
Remains calm, listens, and seeks to understand changing situations, even when facing obstacles and disruption. Adjusts approach with support to align with new circumstances, processes, and technologies.
Quality Review
Produces and reviews detailed information, documents, and data for routine tasks and some complex tasks. Investigates information that may not be accurate and raises any concerns proactively.
Communication
Conveys verbal and written ideas and information confidently and clearly in a manner that engages audiences. Understands personal style and adapts communication to suit audiences. Solves problems with creativity and resourcefulness. Be courteous to other people’s needs and deadlines.
Initiative and Self-Management
Takes action and responds to queries within a reasonable timeframe. Exercises good self-control over thoughts, feelings, and actions. Demonstrates transparency, initiative, and optimism across operational and some complex tasks. Applies good judgment when making decisions. Works autonomously and takes ownership of tasks. Acts proactively, embraces feedback, and takes on responsibility, seeking opportunities to learn, grow, and contribute. Consults managers openly for more complex matters.
Want to join our team?
Please submit your resume via Pedestrian then email a photo of your favourite animal to jobs@destroyalllines.com with the subject line “DAL Marketing Coordinator - [Your Name]”
Applications close Sunday 18th January, 2026
