Creative Strategist & Digital Designer
Join us at All Things Golden, and be a pivotal part of our journey as we continue to expand both domestically and internationally. We are a thriving omnichannel fashion brand, and we are on the brink of an exciting new chapter! With a talented and passionate team of 20, we’ve built an incredible culture that values work-life balance and personal fulfilment, whilst maintaining a commitment to slow fashion and the creation of exceptionally good clothes.
We are now seeking a Creative Strategist & Digital Designer to elevate our brand presence, strengthen our digital storytelling, and shape how A.T.G shows up across every digital touchpoint. This is a hands-on, highly impactful creative role — blending design, strategy, and execution to create premium, high-performing assets that drive customer connection and commercial performance in a fast-paced fashion environment.
ROLE PURPOSE
As our Creative Strategist & Digital Designer, you will be responsible for leading the creative direction, digital design, and visual strategy across all paid, owned, and earned channels. Working closely with the E-commerce, Marketing, and Social teams, you’ll transform insights, product stories, and business goals into compelling, high-converting creative.
This role shapes the look and feel of our digital presence — from paid ads and campaign assets to EDM templates, social creative, and web UX updates. You’ll play a pivotal role in evolving and elevating our visual identity, ensuring consistency, premium execution, and strong creative performance across the board.
This role isn’t just about designing beautiful assets — it’s about using creativity strategically to influence the brand’s next stage of growth. You’ll ensure every touchpoint builds connection, supports conversion, and honours A.T.G’s commitment to creativity, innovation, and attention to detail.
KEY RESPONSIBILITIES
Creative Direction & Strategy.
- Lead the development of visual concepts for campaigns, paid media, social, and marketing collateral.
- Interpret performance insights into actionable creative ideas.
- Proactively identify creative improvement opportunities.
Digital Design & Asset Creation.
- Create assets for Meta, TikTok, Google, website, EDMs, campaigns, and organic channels.
- Ensure premium, cohesive, and on-brand outputs.
- Branding & Identity.
- Maintain and evolve the brand’s visual identity.
- Create new assets, systems, and guidelines.
Website & UX Creative.
- Lead UX/UI enhancements and design updates.
- Design landing pages, banners, and promotional modules.
Performance Creative.
- Develop performance-led assets informed by trends and data.
- Improve hooks, variations, and creative formats.
Content, EDM & Campaign Design.
- Design campaign lookbooks, EDMs, and social assets.
- Refresh EDM flows and elevate templates.
Production Support.
- Collaborate with content creators for shoots.
- Edit and retouch imagery and video.
Innovation & Trends.
- Stay across digital design, fashion, and UX trends.
- Bring forward new creative approaches.
Cross-Functional Collaboration.
- Work across Marketing, E-commerce, Production, and Social.
- Share ideas and contribute to workflow improvements.
QUALITIES WE LOVE FOR THIS ROLE
Creative with Commercial Intuition.
You have a rare blend of aesthetic sensitivity and performance thinking. You understand not only what looks good, but what converts — designing with purpose, clarity, and strong commercial impact.
Technically Strong & Digitally Fluent.
You bring advanced Adobe skills and hands-on experience designing for e-commerce, paid media, and high-performing digital environments. You know how to adapt creative for different placements, platforms, and formats without losing brand integrity.
Brand-Obsessed with a Premium Eye.
You have a natural instinct for composition, detail, and cohesion, and you’re passionate about elevating the brand at every touchpoint. You care deeply about visual consistency and premium execution.
Proactive & Independent Thinker.
You’re someone who brings new ideas forward, seeks continuous improvement, and thrives when given space to lead creative direction. You don’t wait to be asked — you look for opportunities to push the brand creatively and strategically.
Collaborative & Cross-Functional.
You love working closely with Marketing, E-commerce, Social, and Production teams to deliver unified storytelling. You bring positive energy, clarity, and partnership to every interaction, contributing meaningfully to a supportive, high-performance culture.
Organised & Calm Under Pressure.
You can manage competing priorities, tight turnarounds, and multiple creative projects while maintaining exceptional attention to detail. You bring structure, focus, and a level head to fast-paced environments.
Passionate About Fashion & Digital Creativity.
You have a genuine interest in the fashion industry and a natural ability to draw inspiration from global design trends, culture, and visual storytelling. You’re excited about where the brand is going — and the role you’ll play in shaping it.
Positive, Adaptable & Solutions-Focused.
You approach challenges with curiosity, optimism, and a willingness to try new things. You adapt quickly to change, think on your feet, and make thoughtful decisions that keep projects moving forward.
Entrepreneurial Mindset.
You think like an owner — always looking for smarter, more creative, and more impactful ways to present the brand. You’re energised by innovation, growth, and the opportunity to influence both creative vision and execution
KEY DETAILS:
- Full time position
- 12 month maternity contract (with option to become permanent)
- Hybrid office / work from home
- HQ location: Hawthorn East
- Early February 2026 start
PERKS
- 50% staff discount + 20% friends and family discount
- Weekly pay
- Birthday leave
- Annual wellness reimbursement
- Creative team culture
- Growth and development opportunities
- Be part of a growing Australian fashion label
HOW TO APPLY
If this sounds like you, we’d love to hear from you.
We look forward to you applying with your artistic and creative flair via email to ea@allthingsgolden.com.au. Please include your resume, cover letter and any supporting folio work.
