Art Marketing Specialist
Fully Remote | Full-time | Australia
Job Highlights
Fully remote working arrangement within Australia
Full-time position
Opportunity to work across art, culture and digital marketing
Exposure to artists, galleries, exhibitions and creative projects
Training, work guidance and campaign support provided
Collaborative and creative remote working environment
No cold calling or commission-based sales targets
Job Summary
We are looking for a creative, organised and commercially aware Art Marketing Specialist to support the promotion of artists, artworks, exhibitions and art-related projects across digital channels.
This role focuses on digital marketing campaigns, social media management, content coordination, audience development, market research, email marketing and campaign performance reporting.
This is a fully remote position. All daily tasks, meetings and reporting will be completed through online systems, shared platforms and approved communication tools. The successful candidate must be based in Australia, maintain reliable internet access and remain responsive during agreed working hours.
Key Responsibilities
Digital Marketing Campaigns
Assist in planning, coordinating and delivering digital marketing campaigns for artists, artworks, exhibitions and creative projects
Maintain campaign schedules, task lists, approval records and promotional timelines
Coordinate campaign materials and ensure required content is completed before publication
Monitor campaign progress and report delays, missing information or content issues
Social Media Management
Prepare, schedule and publish content across approved social media platforms
Maintain social media calendars and records of published content
Write engaging captions and promotional copy in line with brand and campaign guidelines
Monitor audience engagement, comments, enquiries and content performance
Identify relevant content formats, topics and engagement opportunities
Content Development
Assist in developing written and visual content for artist profiles, artwork features, exhibitions, newsletters, websites and social media
Coordinate with artists and internal team members to collect biographies, artwork details, images and promotional information
Review content for accuracy, tone, formatting and consistency
Organise images, videos, written materials and other digital assets
Artist and Project Promotion
Support the promotion of artists, collections, exhibitions, online showcases and art-related events
Prepare artist introductions, artwork descriptions and promotional summaries
Ensure artist and artwork information is accurately presented across approved marketing channels
Assist in developing promotional concepts that reflect each artist’s style, audience and positioning
Audience Development
Research potential audiences, communities, collectors, creative organisations and relevant industry networks
Identify suitable digital channels and promotional opportunities for different projects
Assist in developing initiatives to increase reach, engagement and audience retention
Maintain organised records of approved contacts, partnerships and campaign audiences
Website and Online Content Support
Assist in updating artist profiles, artwork details, exhibition information and marketing content on websites or online platforms
Check published information for accuracy, consistency and presentation quality
Report outdated information, broken links or content errors to the relevant team member
Support basic search engine optimisation activities where required
Market and Competitor Research
Conduct research on art market trends, digital campaigns, exhibitions, galleries and audience behaviour
Monitor relevant competitor and industry activity
Collect examples of effective art marketing campaigns and content approaches
Prepare clear research summaries for internal review
Marketing Analytics and Reporting
Collect campaign data from social media, email, website and other approved platforms
Update campaign trackers, spreadsheets and performance reports
Assist in preparing weekly or monthly summaries covering reach, engagement, audience growth and campaign activity
Highlight unusual results, missing information or performance changes for further review
Administrative Support
Maintain marketing documents, campaign records, content calendars and shared folders
Ensure digital files are properly named, classified and easy to retrieve
Assist with other reasonable marketing and administrative duties related to art projects
Job Requirements
Recent graduates with relevant skills, internships or portfolio work are welcome to apply
Genuine interest in art, culture, creative industries or visual communication
Basic understanding of social media marketing and digital content
Familiarity with Canva, Adobe Creative Cloud or other content creation tools will be an advantage
Good attention to detail and ability to review written and visual materials accurately
Strong organisational and time-management skills
Able to manage multiple tasks and meet agreed deadlines
Able to work independently while maintaining regular communication with the team
Must have reliable internet access and a suitable remote working environment
Must have the legal right to work in Australia
Previous experience in digital marketing, art promotion, social media, content creation, gallery marketing or creative project coordination will be an advantage
Working Arrangement
Full-time position
Fully remote working arrangement within Australia
Work completed through online platforms and approved collaboration tools
Regular online meetings, task updates and campaign reporting required
Working hours and availability expectations will be confirmed in the employment agreement
What You’ll Get
Fully remote working arrangement
Competitive salary based on relevant experience and demonstrated capability
Structured onboarding and work guidance
Exposure to artists, exhibitions, digital campaigns and creative industry projects
Opportunity to develop practical experience in art marketing, content strategy and audience development
Collaborative and supportive remote team environment
Career development opportunities across digital marketing, art promotion and creative project coordination
Superannuation and applicable employment entitlements provided in accordance with Australian law and final employment terms
