Company Description
Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.
Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.
We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.
Job Description
We are looking for a dynamic Marketing Executive to support the delivery of brand and acquisition strategies for some of Nine’s most successful publishing brands, collaborating with the Marketing Lead and Marketing Managers to implement campaigns that drive consumer subscription growth, and enhance brand affinity.
To succeed in the role you will be data-driven, detail-oriented, and adept at managing multiple priorities. You will work with internal teams and external agencies to understand consumer insights, support media planning, and ensure effective campaign execution.
This role is responsible for executing the brand and acquisition activity for Nine’s publishing brands.
In this role you will:
- Support the Brand & Acquisition team in executing the Publishing marketing strategy to achieve stated business goals, drive consumer relevance and grow brand love.
- Ensure consistent brand application across the customer journey, advising stakeholders and maintaining clear guidelines.
- Collaborate with the Brand & Acquisition team to develop and execute campaigns across paid, owned, and earned media channels, ensuring data-driven results.
- Assist in creating and managing a growth-focused media strategy, balancing always-on presence with targeted engagement opportunities.
- Build strong relationships with agencies and teams to deliver campaigns and creative work on time.
- Carry out quarterly performance reporting, analysing data and uncovering insights to drive future growth.
- Work with the broader Audience & Acquisition team to align on full-funnel strategies and collaborate with Digital Performance for optimal execution.
- Support the Marketing Lead in managing the marketing budget, ensuring accurate data and timely processing.
Qualifications
We are looking for someone with:
- 1-2 years experience in a consumer marketing role.
- A passion for brand with an understanding of brand-building principles.
- Demonstrable skills in executing campaigns that deliver on commercial objectives.
- A solid understanding of the digital customer journey, including performance metrics, channels, and best practice, as well as experience leveraging traditional media channels.
- Competency in managing multiple stakeholders, briefing agencies and delivering clear, actionable feedback to support creative development.
- An analytical, data-driven mindset and the ability to connect data points to form actionable strategic insights.
- Strong attention to detail, particularly in relation to creative development and review.
- Strong communication skills, who is able to articulate marketing activity in a simplified manner, and is comfortable presenting to a broad range of audiences, collaborating as part of cross-functional teams and influencing to gain buy-in.
- Unbeatable organisation skills with a proven ability to meet deadlines, multitask and work under pressure in a fast-paced environment.
Additional Information
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
