About Us:
Destroy All Lines (DAL) is Australia’s largest independent tour promoter with flagship festival brands Good Things and Knotfest Australia. DAL provides artists and their teams with end-to-end touring services from ideation, venue engagement, support act set-up, sponsorships, financial management, ticketing and sales, promotions, and event marketing. Our dynamic team prides themselves on being artist first, reliable and adaptable. We bring together great people who support each other to achieve outstanding tours and events.
This Position Matters Because…
DAL promotes a high volume of national tours and events each year. The Digital Marketing Manager plays a critical role in driving ticket sales by planning and executing digital marketing campaigns across multiple tours simultaneously.
This is a hands-on role for someone confident building and optimising paid campaigns in platforms like Meta, TikTok and Google. You will manage campaigns end-to-end across assigned tours, working across multiple live campaigns at once and driving ticket sales through performance marketing.
The role sits within a high performing marketing team in a fast paced touring environment, where in house paid digital marketing is a key driver of results. Campaigns move quickly and require someone who is detail oriented, organised and comfortable managing multiple timelines.
You will work closely with Digital Marketing Managers & Assistants, Social Media Managers & Coordinators, Promoters, Tour Coordinators and external creative partners (including designers, videographers and editors), with support from the Head of Marketing, to deliver campaigns aligned with DAL’s commercial objectives.
Key Accountabilities
Campaign Management & Strategy
- Lead end to end digital marketing strategy and execution for assigned tours from briefing through to post campaign review.
- Work closely with promoters to align campaign strategy, timing and budget.
- Manage multiple campaigns simultaneously across different markets, channels and timelines.
- Develop clear campaign plans to drive awareness, engagement and ticket sales.
Paid Digital Execution
- Build, manage and optimise campaigns across Meta, Google (SEM and display), YouTube, TikTok and emerging platforms.
- Manage budgets and pacing to maximise ticket sales and return on ad spend.
- Implement audience targeting, retargeting and campaign structure to drive performance.
- Utilise first-party data to support campaign targeting and retargeting, including managing data imports and audience creation within advertising platforms.
- Monitor performance daily and make real-time optimisation decisions.
- Use data-driven insights to optimise campaigns and improve results.
- Create, install, and monitor Pixel tracking across platforms.
Creative & Asset Management
- Develop and tailor creative concepts for paid campaigns across platforms and audiences, ensuring messaging aligns with objectives and branding.
- Write clear briefs and provide feedback, and ensure quality, consistency and timely delivery of creative.
- Collect, manage and distribute campaign assets across teams, Promoters and platforms.
- Identify and collaborate with influencers and content creators, briefing concepts and managing paid amplification to extend campaign reach and engagement.
- Work closely with Social Media and Creative teams to ensure assets are optimised for performance.
Campaign Delivery & Collaboration
- Work closely with Social Media Team, Promoters and venues to deliver integrated campaigns to integrate owned, paid and earned media.
- Ensure paid, organic and promotional activity is aligned across all touchpoints.
- Collaborate with Tour Coordinators on email and SMS campaigns, with an understanding of how owned channels support performance marketing.
- Liaise with Artist Management, Agents and external stakeholders to coordinate approvals, share marketing updates and ensure alignment across campaigns.
Performance & Reporting
- Track, analyse, and report on the performance of digital marketing campaigns, including website traffic, social engagement, conversion rates, and ROI.
- Use analytics tools (Google Analytics, social media insights, etc.) to derive actionable insights and recommend improvements for ongoing campaigns.
- Present performance reports to Senior Management, identifying trends, successes, and areas for growth.
Qualifications & Experience Requirements:
Compulsory
- 3-5 years of digital marketing experience.
- Proven experience in independently building and optimising paid campaigns across Meta and TikTok Is essential.
- Proven experience in executing Google Ads (Search and/or Display) and an understanding of Google Analytics (GA4).
- Experience managing campaign budgets and pacing to drive ticket sales.
- Strong understanding of performance marketing, audience targeting and segmentation.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Experience working with digital publishers, influencers and content creators.
- Strong organisational, prioritisation, project management, communication and collaboration skills.
- Australian work rights.
Advantageous
- Experience delivering integrated marketing campaigns across digital and traditional channels.
- Experience working with email marketing platforms (e.g. Mailchimp, ActiveCampaign, Braze).
- Experience working with Fan based marketing platforms (Tradeable Bits etc).
- Experience with SMS marketing and audience segmentation.
- Experience with dashboard reporting (Lookr Studio).
- Passion for live music.
Capabilities
Accountability and Confidentiality
Anticipates client needs and proactively discusses services based on astute listening and diagnosis abilities. Adapts personal style to build good relationships and follows through on promises proactively at a level beyond clients’ expectations. Contributes as a proactive team player to a cohesive and productive team environment. Acts discreetly, maintains confidentiality, and behaves diplomatically.
Planning and Organising
Demonstrates planning and organising skills by managing actions in a timely manner to achieve outcomes as defined by others. Prioritises and manages multiple tasks simultaneously without compromising quality.
Professionalism
Shows respect, reliability, ethics, confidentiality, and timeliness in completing tasks. Raises concerns and seeks guidance from managers when frustrated or uncertain. Demonstrates a friendly demeanour through written and verbal communication and represents DAL professionally at all times.
Adaptability and Resilience
Remains calm, listens, and seeks to understand changing situations, even when facing obstacles and disruption. Adjusts approach with support to align with new circumstances, processes, and technologies.
Quality Review
Produces and reviews detailed information, documents, and data for routine tasks and some complex tasks. Investigates information that may not be accurate and raises any concerns proactively.
Communication
Conveys verbal and written ideas and information confidently and clearly in a manner that engages audiences. Understands personal style and adapts communication to suit audiences. Solves problems with creativity and resourcefulness. Be courteous to other people’s needs and deadlines.
Initiative and Self-Management
Takes action and responds to queries within a reasonable timeframe. Exercises good self-control over thoughts, feelings, and actions. Demonstrates transparency, initiative, and optimism across operational and some complex tasks. Applies good judgment when making decisions. Works autonomously and takes ownership of tasks. Acts proactively, embraces feedback, and takes on responsibility, seeking opportunities to learn, grow, and contribute. Consults managers openly for more complex matters.
Want to join our team?
Please submit your resume, and a cover letter outlining why you’re interested in working with DAL and how your experience aligns with this role via Pedestrian.
Then email a photo of your favourite animal to jobs@destroyalllines.com with the subject line “DAL Digital Marketing Manager - [Your Name]”
Applications close Sunday 19th April 2026, but may close earlier if a suitable candidate is identified.
