Are you terminally online and have a sixth sense for what makes Gen Z and millennials tick? Do you know how to write content that doesn’t just drive clicks, but actually connects? If you’re nodding, we want to hear from you.
Who Are We?
Pedestrian Group is Australia’s original youth publisher, home to PEDESTRIAN.TV, Pedestrian Jobs, Pedestrian Television and more. We live and breathe youth culture, connecting with millions of millennials and Gen Z Aussies each month.
Our native content team is the engine room where we connect global brands with our audience in a way that’s authentic, engaging, and never boring.
The Gig
As our new Native Content Producer, you’ll be at the heart of our commercial content engine. You’ll be the creative force, turning client briefs from global brands like Samsung, Nivea, Paramount and McDonald’s into exceptional native articles, social posts, and vertical videos that our audience genuinely loves.
Reporting directly to our Native Content Editor, you’ll be the guardian of PEDESTRIAN.TV’s iconic tone of voice, masterfully balancing client objectives with the editorial integrity our audience expects. It’s not about churning out soulless ad copy; it’s about strategic storytelling that makes an impact.
What You’ll Actually Be Doing
- Whipping up exceptional native content on a daily basis, from incisive editorial pieces to social posts that stop our readers in their scroll
- Being the brains behind our brief responses, pitching clever, data-informed angles that tap into the cultural zeitgeist and connect with our audience
- Appearing in phone-first branded videos as talent — being comfortable to be on camera is a must
- Collaborate with our Sales, Projects and Creative teams to find innovative solutions for clients
- Becoming an expert across a diverse range of topics, including entertainment, tech, beauty and style. No two clients are the same, and no two days are the same.
This Role Is For You If:
- You’re an excellent writer who knows how to craft a story. Your grammar is sharp and your jokes land.
- You think strategically. You can look at a client’s brief and see the bigger picture, finding the perfect angle that satisfies both the brand and our readers
- You understand the commercial reality of digital media — great content needs to deliver results
- You’re a chameleon who can confidently switch between writing about the new season of a hit TV show, the latest beauty trend, or interview an expert for a financial fitness guide
Ideally, you have 1-2 years of experience in a similar role (branded content is a huge plus). However, raw talent, exceptional writing skills, and a strategic mind are what we value most. If you’re a brilliant writer or content creator ready to take the next step into the world of native content, we want to hear from you.
Bonus Points For:
- Experience using a CMS (eg Wordpress), social scheduling tools (eg Later, Metricool) and basic photo editing (eg Canva)
- A working knowledge of video editing for social (eg CapCut)
- Familiarity with analytics tools like Google Analytics or Parsley
