Freelance Instagram Content Creator

About us: Bay St Initiative (BSI), is a community-driven initiative bringing together local business owners, residents and supporters, all united by a common goal: to rejuvenate and enhance the allure of Double Bay. Our mission is to foster a thriving community by promoting local businesses, celebrating community events and highlighting the unique charm and vibrant culture of the area.

Role of Our Instagram: Our Instagram serves as the heartbeat of BSI, acting as a visual storyteller for Double Bay. It is a dynamic platform where we share engaging and authentic content that showcases the best of what Double Bay has to offer. From spotlighting local businesses and capturing scenic landscapes to promoting community events and telling the stories of our residents, our Instagram is dedicated to inspiring and connecting the community. Through visually stunning photos, captivating videos, and compelling stories, we aim to build a strong, engaged community and attract visitors to experience the allure of Double Bay.

Role Overview: We are seeking a creative and passionate Freelance Instagram Content Creator to join our team. The ideal candidate will have a keen eye for detail, a love for storytelling, and a deep appreciation for the lifestyle and community of Double Bay. You will be responsible for creating compelling and visually stunning content that resonates with our audience and enhances our brand presence on Instagram.

Key Responsibilities:

• Create high-quality, engaging, and original content (photos, videos, reels) that highlights the lifestyle, culture, and community of Double Bay
• Capture and curate content from local events, businesses, and scenic locations in and around Double Bay
• Edit and enhance visual content to ensure a consistent and aesthetically pleasing Instagram feed
• Write captivating captions and use appropriate hashtags to increase engagement and reach
• Collaborate with local businesses, influencers, and community members to generate authentic and diverse content
• Monitor and respond to comments and direct messages to foster community engagement
• Stay up-to-date with Instagram trends and best practices to keep our content fresh and relevant
• Monitor analyse content performance and pivot accordingly

Requirements:

• Proven experience as an Instagram content creator or similar role, preferably with a focus on lifestyle content
• Strong photography and videography skills
• Proficiency in photo and video editing software
• Excellent written communication skills and a knack for crafting engaging captions
• Deep familiarity with Double Bay and its local culture, businesses, and attractions
• Ability to work independently, manage your time effectively, and meet deadlines
• Strong understanding of Instagram algorithms, trends, and best practices
• Creative mindset with the ability to generate innovative content ideas
• Flexibility to attend local events and capture content on short notice if required