Ownership & Funding

PEDESTRIAN.TV is published by Pedestrian Group – Australia’s leading youth-centred publisher, reaching a unique audience of more than 4.39 million Australians a month. It’s also home to ViceBusiness Insider Australia, Gizmodo Australia, Lifehacker Australia and Kotaku Australia, as well as Openair Cinemas.

Ownership overview

Pedestrian Group is wholly owned by Nine Entertainment, Australia’s largest and most diverse media company. Nine Entertainment’s services include a commercial free to air television network, video on demand, digital news, lifestyle and entertainment properties, local print publications, and an Australian radio network.

Nine Entertainment is a publicly-listed company.

Pedestrian Group is dedicated to editorial independence and providing audiences with upfront detail when content has been sponsored by a commercial partner.

Funding overview

PEDESTRIAN.TV, along with Pedestrian Group’s other titles, publish links to various retailers as part of its reporting, particularly within product reviews produced by our Affiliate team. These are wholly independent of any reviews written by our editorial team, which abides by a strict editorial policy you can read on our website.

Pedestrian Group’s affiliate team independently selects products and services, and when readers click on a link that leads to a third-party website (such as an online retailer) with whom we have a commercial arrangement, we may earn referral fees. Current partners include, but aren’t limited to, Amazon, Skimlinks, Impact, Partnerize, Whistleout, Linkby, Commission Factory, Rakuten, Upfeat and Monetizer101.

Certain commercial partners pay Pedestrian Group a flat-fee to be featured in an article or in lists of products and/or services. This means they may feature more prominently in a piece of content, but preferential placement doesn’t impact how our writers review or share their opinion — our affiliate team is always transparent about both pros and cons.

Our affiliate team may also receive products or services free of charge from manufacturers to road test, but this doesn’t determine whether or not a product is featured or recommended.

PEDESTRIAN.TV also publishes native articles that are paid for by advertisers. The articles must always adhere to PEDESTRIAN.TV’s editorial standards, and are always marked clearly as sponsored articles.

Pedestrian Group also has commercial partnerships for display advertising, but these clients are not given editorial oversight on the articles these advertisements appear alongside. Current clients include, but are not limited to, Telstra, Disney, Stan, Samsung and American Express.

Nine Entertainment has also brokered commercial deals with Facebook and Google on behalf of Pedestrian Group, which pay us in return for displaying our content.

You can find PEDESTRIAN.TV’s full Affiliate PolicyPrivacy Policy and Terms & Conditions on our website. To share feedback or to report any Pedestrian Group content you believe is inappropriate or unlawful, please email contactus@pedestriangroup.com.au.