Company Description
The Age, The Sydney Morning Herald, Brisbane Times and WAtoday are part of Nine, Australia’s largest locally owned media company and the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment.
Our team is comprised of hundreds of Australia’s best journalists, photographers, editors, producers and designers. We are passionate about what we do and we are always looking for ways to do it better. We support each other as a team and we encourage diversity of opinion. We embrace the rich history that comes with working for these mastheads whilst operating out of the most modern, advanced newsrooms in the country.
Job Description
We are seeking a skilled and strategic SEO Producer to join our team and play a key role in driving organic traffic across our digital platforms, to be based at The Age.
You will implement best-practice SEO strategies in the newsroom, with a primary focus on identifying new audience opportunities. You will also be responsible for pre-planning SEO for major news events and providing real-time SEO guidance, actionable data analysis, and recommendations to help maximise organic traffic.
We are seeking a producer with a strong understanding of the Victorian audience. You will have a good understanding of local issues and events.
Excellent communication skills are essential in this role, as you will collaborate closely with various teams across the Metro masthead newsrooms to ensure that search optimisation strategies are effectively integrated into daily operations.
This position might require some weekend work and early starts.
In this role you will:
- Analyse search performance and develop strategies to grow reach.
- Conduct keyword research for top stories, events, and evergreen content.
- Stay updated on Google’s search ecosystem, including algorithm changes and new features.
- Identify and experiment with emerging platforms to drive audience growth.
- Track and meet follower and engagement goals for SEO platforms.
- Plan and communicate search strategies for major news events.
- Use analytics to guide strategic decisions and identify growth opportunities.
- Collaborate with the Growth Content Editor to maximize evergreen story potential.
- Attend news conferences to stay aligned with story priorities and contribute ideas.
Qualifications
What we would like to see:
- Strong news judgment
- Experience in SEO trends, platforms and audience targeting is desirable
- Understanding of content that aligns with the Metro brands.
- Proven skills in identifying and occasionally writing high-quality stories.
- The ability to work collaboratively across The Age, The Sydney Morning Herald, National and various national Metro teams
- Excellent organisation and time management skills.
This role will be advertised during our Christmas shut down period. Applications will be reviewed upon our return from 6th January 2025. Thank you in advance for your understanding while our Talent Acquisition team takes a break. We look forward to connecting with you in the New Year and wish you a safe and happy holiday.
Additional Information
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
