Advertising & Partnerships Director
Pedestrian Group – Lead the Charge on Commercial Growth
Company Description
Pedestrian Group is home to the boldest media brands shaping youth culture in Australia. We connect with young Aussies everywhere they are—on screens, in conversations, at events, and across platforms.
From PEDESTRIAN’s trend-savvy journalists to PEDESTRIAN TELEVISION’s curated entertainment, we build what matters to the next generation. Our partnerships and STUDIO team craft award-winning campaigns that drive results for Australia’s most innovative brands. Whether it’s social, web, experiential, or broadcast, we deliver insights-driven solutions that cut through the noise.
About the Role
As Advertising & Partnerships Director, you’ll play a pivotal role in accelerating revenue growth and driving innovative commercial opportunities across New South Wales. Reporting to the Head of NSW Partnerships, you’ll be at the forefront of new business development, cultivating key market relationships, and closing high-value deals. Your success will come from balancing Pedestrian Group’s ambitions with your clients' goals to develop campaigns that stand out and deliver impact.
This role spans Pedestrian.TV, Pedestrian TELEVISION, Pedestrian JOBS & Open Air Cinema giving you the opportunity to harness our diverse content and transform it into exceptional client campaigns. If you’re a strategic thinker with a hunter mentality and a passion for closing deals, this role is for you.
What You’ll Do Day-to-Day
- Crush sales targets and exceed revenue goals quarter after quarter.
- Drive commercial output by identifying new revenue streams and bringing fresh ideas to life.
- Pitch, close, and grow business with new and existing clients across all Pedestrian platforms—Native, Video, Podcast, Activations, Events, and more.
- Build rock-solid relationships with decision-makers at all levels—from media planners to senior executives.
- Craft killer client proposals, from compelling storyboards to distribution strategies, ensuring every campaign aligns with client objectives and delivers results.
- Lead with a digital-first mindset, helping shape future sales strategies and products in collaboration with our national team.
- Stay on top of industry trends and use insights to build market-leading campaigns.
- Build relationships and have in market presence with brands and agencies to uncover new business opportunities and upsell current clients.
- Provide accurate financial reporting to measure your impact and maintain transparency.
- Maintain a detailed sales pipeline, ensuring every opportunity is tracked with precision.
Qualifications and Skills
- Proven track record in sales and online advertising, with a passion for closing deals.
- Strong network of advertiser relationships across agencies and brands.
- Deep understanding of digital advertising and the latest industry trends.
- Exceptional communicator, outgoing, and skilled at building professional relationships.
- Adept at leading in a fast-paced environment with an eye on both details and the big picture.
- Active in industry events, always on the lookout for networking opportunities.
- In tune with pop culture and what’s trending among young Australians.
Life at Pedestrian Group
We believe in a balance of working and play. Whether it’s rooftop BBQs with tunes, half-day Fridays, or bonding over cocktails, we make time for fun while getting the job done.
We celebrate every milestone, from MVPs of the month to work anniversaries. And when you need to grow, we provide access to online learning, conferences, and workshops.
We also care about balance—offering flexible work arrangements, wellness support, and paid days off for your birthday. And yes, dogs are always welcome in the office!
Perks and Benefits
- Wellness: Free Employee Assistance services (counselling, nutrition advice, money management, legal guidance, and more).
- Office environment: Dogs, snacks, and breakfast provided.
- Work-life balance: Half-day Fridays each month and your birthday off (if it’s on a weekday).
- Events and fun: Regular team-building activities, summits, and social gatherings.
- Growth and development: Online learning platforms, instructor-led workshops, and conference attendance opportunities.
- Discounts: Access to local business discounts and perks.
- Giving back: Participate in Pedestrian Group’s community and charity initiatives supporting causes that matter to Aussie youth.
Our Commitment to Diversity and Inclusion
We’re committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from Aboriginal and Torres Strait Islander people, people with disabilities, and individuals from all backgrounds, ages, and cultures. If you need accommodations during the recruitment process, let us know—we’re here to help.
Ready to drive commercial growth and make an impact at one of Australia’s most exciting media companies? Apply now and join a team that’s creating culture and delivering results.
