Company Description
Pedestrian Group is home to the strongest media brands creating culture for young Aussies.
This starts with PEDESTRIAN’s youth focused teams of journalists who understand the trends and topics that make their audience seen. PEDESTRIAN TELEVISION is the only TV destinatioun curated and created for young Aussies. Our partnerships and production teams provide award-winning client solutions to Australia’s biggest and most innovative advertisers, driven by insights and unfiltered creativity. We are wherever young Aussies are - any screen, any platform, any conversation, any location; TV, social, web, experiential and more.
Job Description
We are looking for a Business Intelligence & Audience Analytics Manager to join the Pedestrian team as we build out our data capability and implement an insights driven culture across our teams.
Connecting the dots between our content, product, sales and marketing efforts, this role will operate as a key business partner for our Audience, Strategy and Commercial teams. Key responsibilities include delivering timely and accurate insights, creating and managing reporting solutions, and delivering recommendations to help drive content performance, investment decisions and audience and commercial growth.
Reporting to the Chief Strategy Officer and a member of our Operations & Technology team. This role will also work closely with our Head of Editorial.
Key Responsibilities:
- Generating insights for editorial, commercial and strategic projects
- Assist in implementing editorial growth strategies across SEO, Social and eDM
- Providing insight on content performance, traffic and rankings
- Developing a deep understanding of user behaviour across all Pedestrian platforms and identifying opportunities to deepen reach and engagement
- Supporting ad-hoc insights and audience / market research projects
- Working with our Commercial teams to develop go-to-market collateral and respond to commercial briefs with key audience and performance insights
- Presenting insights, strategies and recommendations to the leadership team and key stakeholders
- Delivering accurate and timely reports across audience and revenue, collaborating with our Technology team in creating automated reporting solutions
- A customer first approach
- Tracking outcomes against key cross-department performance indicators
- Ensuring adherence to data governance principles
Qualifications
- Proven experience within data analysis, audience growth or business intelligence roles
- A degree or equivalent qualification in a quantitative area
- Experienced with Google Workspace and Google Cloud Platform
- Strong reporting and visualisation skills (preferably experienced working with Looker Studio)
- Advanced critical thinking, analytical and communication skills
- Experience designing and analysing quantitative and qualitative research projects
- Comfortable working in a fast-paced environment across multiple priorities
- Preferred experience in a media, publishing or technology role
- Desirable to have a good understanding of key publishing (e.g.) and / or commercial tools and data sets (e.g. Google Search Console, Google Analytics, IPSOS, Parsley, SEMrush, Supermetrics, Buffer, Later, Discover, Top Stories, Google Ad Manager, Salesforce)
- Experience with executing SEO, social and / or eDM content strategies is also beneficial
Additional Information
Working at Pedestrian Group
Our HQ is Sydney and Melbourne, and our Brisbane team continues to grow.
Our monthly Showcase meetings provide a platform for every team to present their latest projects. It's here that we also recognize our peer nominated MVP (Most Valued Pedestrians!) of the month, celebrate work anniversaries, and openly chat about the business.
Regular team bonding is a massive part of Pedestrian Group’s culture. Whether it's knockoffs at the local, engaging in team-building, monthly half day Fridays, and leadership training activities, exploring diverse cultural experiences, attending our annual company-wide summits, or simply gathering for a laid-back office BBQ on the balcony with a DJ and a cheeky margarita station… it would be rude not to.
Pedestrian Group is a great place to begin or level up a rewarding career in media. We surround ourselves with the brightest minds to produce work that pushes boundaries and enables young Aussies to feel seen, informed, entertained and understood.
Pedestrian Perks
- Wellness: Everyone at Pedestrian Group has access to a free and confidential Employee Assistance service which includes counselling, money management advice, nutrition & lifestyle coaching, legal advice and more.
- Environment: We foster a casual and friendly office environment, where dogs are welcome and breakfast and snacks are provided.
- Work hard, play harder: Pedestrian Group Health & Culture Club runs all company half-yearly Summits, events and activities to bring everyone in the business together, strategise how we move forward, and importantly, have a good time!
- Career Development: We provide our staff opportunities for personal and professional growth with online learning platforms, opportunities to attend conferences, and in-person instructor led workshops.
- Recognition: We celebrate the wins; monthly MVPs announced at Showcase win a giftcard and Workaversaries are recognised with $100 for every year of service.
- Work-life balance: We offer our employees options for flexible working arrangements, monthly half-day Fridays and a day off for your birthday if it lands on a weekday!
- Discounts: We are constantly collaborating with local businesses to access discounts for our staff.
- Pay it forward: Pedestrian Group’s charity and community program leverages our unique set of skills to help raise funds and awareness for issues affecting Aussie youth.
