ABOUT US
Calexico is Brisbane's premier destination for international luxury fashion, located in the heart of the James Street Precinct, Fortitude Valley. Since 2010, we have built a loyal community of clients who love fashion, trust our eye, and return again and again for the experience we create.
We stock over 125 of the world's most coveted womenswear designers — from Isabel Marant and Citizens of Humanity to AGOLDE, Anine Bing and Dôen.
Calexico Man is our dedicated menswear boutique — a curated edit of the world's best men's designers for the modern, style-conscious Brisbane man.
We are growing our digital team and looking for a sharp, creative, commercially minded content creator who knows how to use AI and the latest tools to make content that actually sells.
THE ROLE
This is a newly created part-time role — 1 to 2 days per week — built for someone who is obsessed with content, fluent in AI tools, and genuinely excited by the challenge of turning beautiful product into scroll-stopping digital assets that drive sales.
This is not a traditional social media role. We already have a Social Media Coordinator managing our platforms and community. This role is purely focused on creation — making exceptional reels, video content, sales assets, and campaign material that performs. You will work closely with the buying and marketing team to bring new arrivals, campaigns, and key trading moments to life.
You will report directly to the Leadership Team and have real creative autonomy. We want someone who brings ideas, moves fast, and is always testing what is new.
Success in this role will be measured by the quality, volume, and commercial performance of the content you produce.
WHAT YOU'LL BE DOING
• Creating short-form video content — Reels, TikToks, product edits, outfit stories, and behind-the-scenes content — that stops the scroll and drives product discovery
• Building sales assets including product flats, gift guides, campaign imagery, EDM visuals, and styling edits
• Leveraging AI tools to ideate, produce, and optimise content faster and smarter
• Staying ahead of platform trends, new apps, content formats, and AI tools — and bringing what you learn directly into your work
• Analysing content performance data and using those insights to continuously improve output
• Collaborating with the team to align content with new arrivals, key campaigns, end of season and other trading priorities
• Keeping across what is working in luxury fashion content globally and bringing that lens to Calexico
WHAT WE'RE LOOKING FOR
• A genuine passion for fashion, content creation, and all things digital
• Proven proficiency in CapCut, Instagram, and TikTok — you can show us content you have made
• Hands-on experience with AI tools such as ChatGPT, Claude, Canva AI, or similar — you actively use these in your workflow, not just occasionally
• A strong visual eye — you understand what luxury fashion content looks, feels, and sounds like
• Confidence working with data — you can read analytics, draw conclusions, and adapt your approach
• Always up to date with the latest platforms, apps, formats, and tools — this genuinely excites you
• Self-directed and reliable — you can deliver consistently in a part-time capacity without hand-holding
• Prior experience in fashion, retail, or lifestyle content is a strong advantage
• A portfolio, Instagram handle, or showreel that demonstrates what you can do — this is essential
WHAT WE PROVIDE
• iPhone or camera for in-store filming
• Access to our full suite of creative tools
• Full brand immersion across the Calexico aesthetic, product range, and tone of voice
• A genuinely collaborative and creative team to work alongside
WHY CALEXICO?
• Work with some of the world's most coveted fashion brands in a stunning retail environment
• Real creative autonomy — your ideas will be seen, heard, and actioned
• Flexible part-time hours that work around your life
• Staff discounts across our incredible designer range
• Be part of a brand that Brisbane genuinely loves — and help shape where it goes next digitally
HOW TO APPLY
Please send the following to careers@calexico.com.au:
• Your CV
• A short cover letter telling us why you are the right fit for Calexico
• Links to content you have created — your Instagram, a TikTok account, a portfolio, or a short showreel
Applications without content examples will not be considered. We want to see what you make.
We can't wait to meet you.
