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Scent Australia Home (Kirri)/Full-time/$60,000 to $70,000

Melbourne

Posted 3 Oct 2024

Closes 2 Nov 2024

Job Title: Marketing Coordinator
Location: Melbourne-based preferred – remote considered
Company: Scent Australia Home (Kirri)

About Us:

Scent Australia Home (Kirri) is a growing e-commerce brand offering premium home and lifestyle products. We are passionate about providing our customers with the best in design and quality, creating a memorable shopping experience for every visitor. As we expand, we are looking for a talented and results-driven Marketing Coordinator to join our dynamic team, with a focus on performance marketing.

Position Overview:

We are seeking a skilled Marketing Coordinator who will focus on performance marketing initiatives across multiple platforms. The ideal candidate is data-driven, with a strong background in managing paid media campaigns and optimizing for maximum ROI. You will play a key role in driving traffic, increasing conversions, and ensuring efficient use of the marketing budget.

Ideal Candidate Skills & Experience:

  • Extensive experience with Shopify, Dot Digital or Klaviyo, Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Yotpo, and CIN7 (understanding).
  • Proficient in communication and project management tools like Slack, Google Drive, Trello, and Notion.
  • Must be comfortable working with small teams.
  • Ideally have startup experience, with the ability to thrive in a fast-paced environment.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google Ads, Pinterest, and email marketing (Dot Digital/Klaviyo).
  • Manage and optimize paid media budgets, ensuring efficient spend and maximum return on investment (ROAS).
  • Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Looker Studio.
  • Execute and refine EDM campaigns, focusing on segmentation, automation, and maximizing email-driven revenue.
  • Utilize A/B testing, landing page optimization, and performance data to continually improve campaign results.
  • Collaborate with the broader marketing team to align digital strategies with overall brand goals and objectives.
  • Provide regular reporting on key metrics, including CAC, CPC, ROAS, and CTR, with actionable insights.
  • Stay on top of the latest trends and best practices in digital marketing and performance marketing.

Key Qualifications:

  • 3+ years of experience in digital marketing, with a focus on performance marketing in e-commerce or related fields.
  • Proficient in managing paid campaigns on Meta, Google Ads (Search, Display, Shopping), and EDM platforms (Dot Digital or similar).
  • Strong knowledge of performance tracking, reporting tools, and data analysis (e.g., Google Analytics, Looker Studio).
  • Experience with SEO and SEM strategies to drive organic traffic.
  • Excellent communication skills and the ability to work remotely in a collaborative environment.
  • Self-starter with a passion for achieving measurable results and a focus on ROI.

What We Offer:

  • Competitive salary of approximately $60 – $70k, based on experience.
  • Flexible working hours with a remote-first culture.
  • Opportunity to lead performance marketing efforts for a fast-growing e-commerce brand.
  • A collaborative and supportive team environment.

How to Apply:
Please submit your resume along with a cover letter detailing your experience and how you would approach the digital marketing strategy for Scent Australia Home (Kirri).

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