Back in 2005, when Kim Kardashian was still best known for carrying Paris Hilton’s shopping bags, a world-first Plastizine (a DVD magazine) began popping up on the streets of Australian cities. It was called PEDESTRIAN. Founders Chris Wirasinha and Oscar Martin wanted to change the publishing game by creating a platform that would speak to, and resonate with, young Aussies in an entirely new way. A few short years later in 2007, PEDESTRIAN.TV launched online as the digital House of Pop Culture. Around the same time, Allure Media was founded by Chris Janz, introducing international powerhouse titles Kotaku, Lifehacker and Gizmodo to the Australian market. Pedestrian JOBS launched in 2010. Very quickly it became the #1 destination for creative jobs seekers and businesses in Australia looking to recruit their team’s next MVP. Business Insider joined the Allure Media roster in 2013, bringing a globally revered media brand to Australian shores for the first time. Shortly thereafter, Allure Media became part of the Fairfax Media family. A decade removed from PEDESTRIAN.TV’s initial debut, Nine Entertainment Co purchased the business in 2015. Three years later, Nine Entertainment Co brought PEDEDSTRIAN.TV and Allure Media together, merging the businesses to form Pedestrian Group in 2018. One year later, Openair Cinemas completed the Pedestrian Group lineup, further expanding our expertise into events and activations. In 2021, Pedestrian Group welcomed VICE and Refinery29 to the group following a multi-year deal with Vice Media Group. As the exclusive publisher and commercial partner, VICE tells longer-form in-depth stories of cultural significance and Refinery29 addresses the issues and passions of young women in a voice that resonates now. Today, Pedestrian Group is an industry-leading digital publisher, producing content ranging from the latest entertainment, tech, gaming, lifestyle, and business news, through to in-depth investigative journalism and unique opinion writing. Our sales and partnerships team provides award-winning and highly revered client campaigns and solutions to Australia’s biggest and most innovative advertisers. Our creative projects studio executes events, activations, and video campaigns on a scale unrivalled in the market. And we do all this while proudly hooking young jobseekers up with their dream gig at organisations like Frank Body, Myer, Nova, Universal Music and P.E Nation every bloody day. We are Pedestrian Group. Join the fam.
Pedestrian Group is on the hunt for a talented and knowledgeable Head of Editorial to lead the team behind Australia’s first Future Internet and Web3-focused publication, The Chainsaw.
Pedestrian Group is looking for an Accountant to further strengthen our Finance team.
Pedestrian Group is on the hunt for a Style & Beauty Writer to be part of the continued growth of Refinery29 Australia, Australia’s leading publication for women and underrepresented people.
Pedestrian Group is on the lookout for a talented Multimedia News Producer to join the PEDESTRIAN.TV team and give us a hand creating that spicy content you know and love.
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