We are a lifestyle brand looking to elevate and drive our social media content. Become part of a dynamic team, looking to grow our brand presence and audience!

About Sue&Daughters

Sue Ismiel & Daughters is an Australian-based, 100% woman-owned, consumer goods company with a global presence and multiple brands in the personal care category. Our goal is to help women, men and their families look and feel their best by offering a wide range of high-quality products that are effective, gentle, and cruelty-free.

Join our Creative Crew

We’re looking for a creative, hands-on Social Media Content Creator to lead the development and execution of engaging organic content across key platforms. This role is ideal for someone who lives and breathes social trends, has strong video editing skills, and can create high-performing content that aligns with our brand strategy. Experience in beauty, personal care or lifestyle brands a plus.

What you'll be doing

Organic Social Media

Plan, concept and execute organic social content across Instagram, TikTok and Facebook
Create engaging, on-brand content that drives awareness, engagement and growth
Balance entertainment, education, and conversion-driven content
Manage day-to-day posting and scheduling
Write captions optimized for engagement and brand voice
Manage comments, DMs, and community engagement
Analyse content performance (views, engagement, retention, conversions)
Identify what’s working and iterate quickly
Provide insights and recommendations based on data
Working closely with our Digital Marketing Manager and Creative Director

Content Creation & Video Editing

Concept, shoot, edit and deliver short-form video and static content
Edit content for digital ads and retailer media placements
Turn product benefits into scroll-stopping, platform-native content
Repurpose content across platforms to maximise performance
Edit high-quality video content using Adobe Premiere Pro
Ensure content is optimised for each platform (IG Reels, TikTok, etc.)
Edit and deliver video content for retailer websites and digital channels
Ensure assets meet platform specifications and brand guidelines for retailers

Trend & Best Practice

Stay across social trends, audio, formats and platform updates
Proactively bring “best-in-class” ideas and content formats to the brand
Translate trends into relevant, on-brand executions
Identify opportunities for reactive and cultural marketing moments

Strategic Alignment

Work within brand and campaign strategy
Ensure all content aligns with tone of voice, visual identity and objectives
Support broader marketing initiatives through content

What you bring to the role

Minimum 3+ years experience in social media/content creation
Demonstrated experience in Instagram, TikTok and Facebook
Advanced video editing skills (Adobe Premiere Pro)
Experience creating content for paid media and/or retail environments
Strong eye for trends, storytelling and visual aesthetics
Ability to work both creatively and strategically
Highly organised with the ability to manage multiple projects

What we offer

Flexible work arrangements
Clear scope and expectations
Opportunity to grow with the company

To Apply

CV & Portfolio (video + social content essential)
Examples of accounts you’ve managed
Brief explanation of your role in those accounts

Sue & Daughters

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