About us:

We spend a third of our lives sleeping, so we thought we’d make it memorable. Sheet Society was dreamed up by Hayley and Andy Worley in 2017 after they thought the industry had hit snooze. Passionate about high quality, trend-led products with a focus on exceptional customer experiences, innovation and sustainability, Sheet Society is designed to elevate your bedroom aesthetic while ensuring a better night’s sleep. One of the fastest growing retail businesses in Australia, with exciting expansion plans on the horizon, our team is hardworking, passionate and customer obsessed.

About the role:

The Social Media & Influencer Manager is responsible for growing the Sheet Society brand presence and fostering positive brand sentiment across social channels, through content, influencer and community strategies that amplify our brand, elevate brand perception and drive traffic to both our online and physical stores.

You’ll develop and execute compelling, on-brand social activity aligned with our positioning, content pillars, and campaign goals, staying ahead of trends and platform updates. While not a content creator, you’ll collaborate with the creative team to ensure content is optimised for each platform.

Building strong internal and external relationships is key—partnering with digital and customer service teams while fostering lasting influencer and creator connections.

Leading one of our most visible channels, you’ll play a pivotal role in shaping how the Sheet Society brand shows up, and how the community connects with us. It’s a fast-paced, dynamic role with the ability to really make your mark. Do you live and breathe social media, love building communities, and have a sixth sense for what makes content go viral? We’re looking for a Social Media & Influencer Manager who thrives at the intersection of culture, creativity, and conversation—and who’s ready to take our presence on social channels to the next level.

At Sheet Society, social media is more than just a marketing channel—it’s where our brand comes to life and where we meet our community. You’ll be the driving force behind our social strategy, with a strong focus on short-form video and emerging trends. Your mission? Grow our brand presence, shape how we show up across platforms, and build a TikTok account that cuts-through.

You’ll lead platform-first content strategies, keeping a constant pulse on what’s trending and ensuring we’re not just reacting to culture—we’re part of shaping it. While you won’t be creating content solo you welcome the opportunity to jump on the tools and you’ll collaborate closely with our creative team to ideate and brief thumb-stopping content that’s tailored for each platform.

You’ll also foster strong relationships with creators, influencers, and internal teams, bringing the brand to life through authentic partnerships and community engagement.

This role is perfect for someone who’s bold, curious, culturally fluent—and hungry to make an impact in a fast-paced, high-growth environment.

About the team:

Part of the Brand Marketing Team within our broader Marketing Department, the Social Media & Influencer Manager works closely with our Brand, Digital and Creative teams, as well as Customer Service.

Key responsibilities:

Channel Strategy

Ownership of the entire Sheet Society organic social channel mix which currently includes TikTok, Instagram, Facebook, LinkedIn and Pinterest. Plus, defining which channels are right for the brand, staying abreast of emerging and future channels and leading the conversation internally about new channel opportunities.
Responsible for the performance of owned channels, including defining what success looks like and ensuring that strategic, commercial and brand goals are maintained.
Build, create and maintain an organic social calendar ensuring all planned content is on-brand, relevant to the channel and in support of our content pillars.
Maintain and make use of levers that drive engagement and grow our audience, including brand partnerships, collaborations and competitions.

Influencer Management

Collaborate with influencers to brief, develop and approve creative content that resonates with their audience whilst aligning with Sheet Society brand objectives.
Stay informed about emerging influencers, trends, and shifts in the influencer marketing space across platforms.

Community Management

Collaborate with the Customer Service team to define and execute the community management strategy, ensuring it addresses our brand engagement objectives - to deliver a stunning brand experience - whilst also meeting customer needs.

Performance, Insights & Reporting

Define the most important Social Media channel metrics and oversee channel reporting, communicating insights to the broader business on a weekly and monthly basis.
Consistently use data and insights to bring to life areas of opportunity and execute on opportunities that arise.

Leadership

Lead the way when it comes to improving how we work, with a focus on driving continual improvement, are quick-to-market and ensure we are first to get on (and off) the latest social trends.

About you:

You have 3+ years experience in social media marketing, digital marketing or brand marketing.
You have relevant tertiary qualifications or equivalent in marketing or public relations/communications.
You have a working knowledge of all social media channels, and understand what content is appropriate for what channel and what results to benchmark.
Proven experience in developing and executing multi-channel social media strategies for platforms such as Facebook, Instagram, LinkedIn and TikTok.
You have a strong creative eye and know what makes thumb-stopping content. Supported by the Content Creator, you too have a sound understanding of content creator tools like Canva and CapCut.
Experience using tools like Meta Business Suite, Google Analytics, and third-party scheduling/analytics tools to track engagement and optimise campaigns.
Community Engagement & Brand Voice – Skilled in managing audience interactions, fostering community engagement, and maintaining brand tone across platforms.
Collaboration & Stakeholder Management – Ability to work with internal teams and external agencies to align social media with business goals.
Understanding of social media SEO best practices and ability to stay ahead of trends and platform updates.
You’re at the forefront of current content trends, emerging influencers, and potential partnership opportunities.
Experience managing multiple campaigns, meeting deadlines, and adjusting strategies as needed.

Why You'll Love It Here

At Sheet Society, it’s more than a workplace, it’s a community. With that in mind, we’re committed to making sure our employees are as happy in the workplace as our customers are in bed. Which is why our perks include:

Onsite parking and great public transport links to our head office in Brunswick
Sweet Dreams Day - a day off on your birthday
Adaptable working arrangements with focus-day Wednesdays
A fun social calendar, with Friday jolly-trolly celebrations
Communal kitchen providing breakfast, all the snacks and lots of coffee
Career Development
Generous staff discounts
Dog-friendly office
Two paid wellness days off per year

Our Values in Action

Good Humans: We’re Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.

Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.

Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.

Support Crew: We’re committed to you, and your sleep. Whether it's a great product, or great service — and when things don’t go to plan, we’re here to make it right.

Ready to Join the Dream Team?

When applying be sure to include your resume and cover letter that showcases why you're the ideal fit for Sheet Society.

Applications close end of day Sunday 25 May. Shortlisting of candidates will commence prior to this date, so please don’t delay submitting your application.

Let’s make every third of our lives spent in bed not just comfortable, but unforgettable. Hop on board and let’s shake up the world of retail together.

Sheet Society

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Social Media & Influencer Manager