Social Media Coordinator — Selfie Leslie

📍 Sydney, Australia

🕒 Full-time

💼 Fashion eCommerce

✨ Join a fast‑paced, creative, fashion‑forward team

About Us

Selfie Leslie is an Australian-born, US‑grown and globally recognised fashion eCommerce brand known for our feminine silhouettes, trend-driven styles, and fast-paced creative energy. We are expanding quickly and looking for a passionate Social Media Coordinator to elevate our social presence across all platforms.

If you live and breathe TikTok trends, love creating content, and thrive in a dynamic environment where no two days look the same — this is for you.

About the Role

The Social Media Coordinator is responsible for the end‑to‑end execution of Selfie Leslie’s social media presence. You’ll support engagement, growth, and commercial performance across all platforms — with a strong focus on Instagram and TikTok.

This role blends creative content production, community management, and data‑led optimisation. You’ll ensure our social channels are visually compelling, consistently active, and aligned with brand and business goals.

You’ll also be hands-on across campaigns, photoshoots, events, and creative admin to ensure seamless execution.

Key Responsibilities

Social Media Strategy Support

Support the execution of Selfie Leslie’s social media strategy
Deliver daily/weekly/monthly performance reporting
Analyse top/bottom-performing content & recommend improvements
Plan, sign off, and execute weekly & monthly feed visuals
Schedule and publish daily posts across all channels

Content Production

Shoot weekly video & still content
Edit Reels, TikToks, stories, and visual assets
Write social copy weekly
Adjust content based on performance insights & trends

Community Management

Respond to all customer/community prompts daily
Work with the Social Media Manager on engagement strategies
Maintain a positive, on-brand voice across all interactions

Ad Hoc & Admin

Organise & catalogue all content in Dropbox
Update ads folder weekly with top-performing content
Assist with events and photoshoots
Support social, creative, and production admin tasks

Who You Are

Obsessed with fashion, social media, and trends
Strong understanding of what makes content perform
Confident shooting & editing content
Highly organised, creative, proactive, and fast
Great communicator and team player
Thrives in a dynamic, fast-paced environment

Why You’ll Love Working With Us

· Be part of a high-growth, globally recognised fashion brand

· Generous staff discounts

· Quarterly company gift cards

· Creative and collaborative working environment

· Opportunity to bring ideas to life across real campaigns

· Exposure to photoshoots, events, and creative production

· Genuine room for growth in social media & creative

How to Apply

📩 Please send your CV — and any portfolio/links to social content you’ve created — directly to:

tanya.l@selfieleslie.com

We can’t wait to meet you.

Selfie Leslie

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