About Us

Great brands start with great ingredients, and we’ve spent decades perfecting ours.

At New Directions Australia, we’re the behind-the-scenes powerhouse bringing beauty and skincare brands to life—the ones filling your feeds (and bathroom shelves). Whether you need wholesale raw materials, pure essential oils, skincare manufacturing, or custom packaging, we’re a one-stop shop from concept to creation. With over 30 years in the industry (starting with a single bottle of Citronella Oil—yep, humble beginnings), we’ve built a reputation for quality, trust, and innovation. Marrickville is our home base, where ideas become reality with a team that knows their stuff.

The difference between good packaging and great packaging? Us. Through New Directions Packaging, we transform brands across beauty, fashion, retail, and e-commerce with premium, scroll-stopping packaging—whether it’s sleek glass droppers, custom PR boxes, or eco-friendly shipping solutions. Because packaging isn’t just about holding your product—it’s about making a statement.

About the Role

We’re on the hunt for a creative, social-media-savvy Content Creator to join our team in Marrickville, NSW, 2204.

As part of our Marketing team, you’ll be responsible for bringing our brand to life through engaging, informative, and on-brand content across social media and digital platforms. From concept to execution, you’ll be crafting content that connects, converts, and keeps audiences coming back for more. If you’re a natural storyteller with a passion for beauty, branding, and digital content, we’d love to hear from you.

This is a full-time, on-site role in our sleek, contemporary Marrickville showroom.

What you’ll do

Work closely with our Marketing team across our three brands to produce engaging, brand-consistent content tailored to multiple platforms
Research industry trends and competitors to ensure content is relevant and valuable to our target audience
Photo editing and use of in-app platforms & design apps, as well as planning, filming and editing videos
Create, manage & drive our content calendar to ensure a consistent, timely brand presence
Foster a strong community presence on various platforms by responding to comments and messages
Integrate SEO best practices with our Digital Marketing Assistant, including keyword research and optimisation in content
Maintain an organised content library, ensuring easy access and retrieval of assets for the marketing team

About you

Ability to craft content ranging from short form TikTok and Reels to insightful interviews and educational pieces that encapsulate our brand vision
Great communication skills, self motivated, and a team player
Organisation skills, and ability to problem solve
Experience in creating, producing and scheduling social media content
Experience using video editing apps - Inshot, Capcut, Adobe Creative Suite, etc
An eye for detail and design
Able to stay ahead of trending content
Able to manage a multi-faceted and fast-paced role
Able to work autonomously & learn the business to be the expert in the content field

Why Us?

A friendly, diverse, and respectful workplace
Onsite cafe with subsidised espresso
Public transport and onsite parking
Paid weekly
Training available

New Directions Australia is a leader in workplace diversity and encourage applicants from all sectors of the community to apply.

To apply for this position please press ‘Apply’.

New Directions Australia

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Content Creator