Job Title: Account Manager

Reports To: Group Account Director

About It's All G PR

It's All G PR is a boutique communications house specialising in fashion, beauty, lifestyle, and retail. We craft strategic, results-driven PR campaigns and influencer strategies, helping brands gain meaningful exposure and connect with their audiences. We are looking for an Account Manager to join our team, working across Henne, MANNING CARTELL, Katherine Denton Jewellery (KDJ) among other exciting clients. This role is suited to someone with 2-3+ years of experience in PR, media, or events, ideally within the fashion or lifestyle industries. We’re seeking a proactive, creative and highly organised individual with a passion for storytelling, strong media and influencer relationships, and a sharp eye for brand positioning.

Key Responsibilities

PR & Media Relations

Develop and execute tailored PR strategies that align with client goals.
Maintain and expand strong relationships with media, stylists, influencers, and industry stakeholders.
Proactively pitch and secure editorial features, product placements, and interviews.
Keep up to date with fashion, retail, and media industry trends to uncover opportunities.

Influencer & Talent Engagement

Manage influencer collaborations, including gifting programs and paid partnerships.
Identify and build relationships with key influencers and content creators.
Oversee influencer outreach, contract negotiations, and campaign execution.

Event Planning & Brand Activations

Conceptualise, plan, and execute brand events, media launches, and experiential activations.
Oversee guest lists, supplier coordination, and media engagement.
Manage event logistics to ensure seamless execution and brand alignment.
Provide post-event analysis, including media coverage reporting and performance insights.

Client & Account Management

Serve as the day-to-day point of contact for key clients, ensuring smooth communication.
Manage campaign timelines, budgets, and deliverables efficiently.
Develop creative and strategic solutions to enhance brand visibility.
Track and report on campaign performance, delivering insightful post-campaign analysis.

Business Development & Agency Growth

Support new business efforts by contributing to proposals and client pitches.
Identify industry trends and innovative strategies to enhance client outcomes.
Represent It's All G PR at industry events, networking opportunities, and brand activations.

Required Skills & Experience

2-3+ years of PR, communications, or influencer marketing experience, ideally within fashion or lifestyle.
Strong media and influencer relationships with a proven track record of securing press coverage.
Experience in event planning, activations, and partnership collaborations.
Exceptional communication skills – verbal, written, and interpersonal.
Ability to manage multiple projects, deadlines, and competing priorities.
Proactive problem solver with a creative and strategic mindset.
Understanding of digital PR, influencer marketing, and omnichannel strategies.
Proficiency in Google Workspace, Microsoft Office, and media monitoring tools.
A keen interest in fashion, lifestyle, and culture with a strong sense of brand positioning.

Why Join It's All G PR?

Work with leading fashion and lifestyle brands in a dynamic and supportive team.
Be part of a fast-growing agency with room for career development.
Hybrid work flexibility, fostering a collaborative and empowering work culture.
Gain exposure to high-profile clients and exciting PR and influencer campaigns.
A workplace that values creativity, strategy, and meaningful brand storytelling.

If you’re an enthusiastic and driven PR professional looking to step up and make an impact, we’d love to hear from you!

It's All G PR

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Account Manager