ABOUT ENGAGED CREATIVE

Engaged Creative is a creative marketing agency specialising in wedding industry brands worldwide. We provide comprehensive services including content creation, social media marketing, branding & website design to create cohesive brand identities positioned for growth.

At Engaged Creative, we’re a small team that values trust, accountability and real collaboration. We work hard but keep things supportive and flexible. Everyone’s ideas matter here and we back each other to grow and do great work.

Creativity is at the heart of what we do, whether that’s with marketing strategy, content creation or finding fresh ways to help our clients stand out. We care about our clients and the wedding industry, and we want people on the team who take initiative, think creatively and enjoy working with good people. If you want to do work you’re proud of and have a real impact, you’ll fit in well with us.

Position: Social Media Manager

Contract: Full Time

Location: Remote (WFH) with team members based in Sydney with monthly in person meetings

Work Style: Flexible hours in a collaborative, supportive environment

KEY RESPONSIBILITIES

Client Management & Strategy

Manage a portfolio of 6 wedding industry clients
Develop and execute tailored social media strategies for each client
Collaborate with Directors on strategic planning and regular strategy reviews
Maintain strong client relationships through professional communication
Participate in monthly meetings for updates and to discuss marketing performance, strategy, content, analytics to ensure they continue to align with clients overall business goals and plans.

Content Planning & Creation

Understands unique nuances of each platform to plan & adapt content accordingly
Plan, create, and schedule content calendars across Instagram, Facebook, Pinterest, and TikTok
Generate creative content ideas aligned with each client's brand voice and aesthetic
Collaborate with Graphic Designer to optimise creative assets
Edit video content and capture behind-the-scenes footage at shoots and events

Community Management & Engagement

Monitor client social media accounts regularly
Respond to comments and messages in a timely, authentic manner
Engage proactively with audiences to build community
Maintain brand voice consistency across all interactions

Analytics & Optimisation

Track and analyse social media performance through regular monthly reporting
Monitor platform trends, industry developments, and competitor activity
Provide actionable insights and recommendations for improvement
Identify growth opportunities through data analysis

Additional Marketing Activities

Update and maintain client blogs and websites as required
Execute email marketing campaigns customised to each client
Support creative planning and execution of content shoots and campaigns for relevant clients
Perform ad-hoc duties as required by management

Team Culture

Show up with a positive, solutions-focused attitude and share ideas openly.
Take responsibility for your workload and communicate progress clearly to the team.
Attend and actively participate in regular team meetings, one-on-ones and strategy days.
Support your teammates and leaders by sharing knowledge, resources and feedback constructively.
Model our company values of integrity, accountability, creativity, quality and teamwork in every interaction.

ESSENTIAL REQUIREMENTS

Experience & Education

Minimum 2 years in social media management or similar role
Bachelor's degree in Marketing (preferred but not essential with strong experience)
Proven experience managing multiple client accounts simultaneously

Technical Skills

Proficient in Instagram, Facebook, Pinterest, and TikTok
Strong copywriting abilities with excellent grammar and brand voice adaptation
Competent in Canva and CapCut for basic design and video editing
Experience with social media scheduling and analytics tools

Personal Attributes

Excellent organisational and time management skills
Strong attention to detail and quality control
Ability to work autonomously while collaborating effectively with team
Professional written and verbal communication skills
Alignment with company values: Abundance, Creativity, Reliability and Work/ Life Balance

PERFORMANCE EXCELLENCE INDICATORS

Advanced Skills That Set You Apart

Strategic thinking: Ability to connect social media activities to broader business objectives
Creative innovation: Consistently generates fresh, trend-aware content ideas that drive engagement
Data-driven decision making: Uses analytics to optimise strategy and demonstrate clear ROI
Excel with client relationships: Builds trust and becomes a strategic partner, not just a service provider

Highly Valued Additional Skills

Paid advertising experience (Meta Ads, Pinterest Ads, TikTok Ads)
Advanced graphic design capabilities
Professional video editing and motion graphics
AI tool utilisation for content creation and efficiency
Email marketing automation and segmentation
Basic web design and CMS management

Excellence Behaviours

Proactive problem-solving: Identifies issues before they become problems
Continuous learning: Stays ahead of platform updates and industry trends
Mentorship potential: Can guide junior team members and share knowledge
Business acumen: Understands wedding industry dynamics and seasonal trends
Innovation mindset: Experiments with new formats, features, and approaches

KEY PERFORMANCE INDICATORS (KPIs)

Client Growth & Feedback

Client Growth: Achieve consistent quarterly and annual growth compared to start date / or previous year for key metrics on platforms
Client Feedback: Receive positive feedback from clients for communication, marketing efforts and performance in relation to tangible metrics and results of enquiries, leads and bookings based on goals / targets and/or previous year.

Client Satisfaction & Retention

Account retention: 80% retention rate of portfolio past 1 year partnership
Strategic contribution: Contribute minimum 2 strategic recommendations per client per quarter

Operational Excellence & Professional Development

Response time: Respond to all client communications on same day or next business day
Reporting accuracy: Submit comprehensive monthly reports with 100% data accuracy
Cross-team collaboration: Receive positive feedback from Directors & team members in team reviews

ABOUT OUR ENVIRONMENT

We are a remote based team with team members in Sydney. This position is predominantly WFH with monthly in person meeting days.
Flexible work hours.
We are a small, energetic team who want to create a collaborative and supportive environment.

To apply: Email your Cover Letter, CV, & examples of your work to hello@engagedcreative.com.au with the subject line SOCIAL MEDIA MANAGER. We look forward to hearing from you.

Please note that only successful candidates will be contacted.

Engaged Creative

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