What is the Opportunity?

Brooki Bakehouse is scaling fast - new stores, national demand at an all-time high, and global expansion underway. We're looking for a Social Media Executive who knows how to turn everyday bakery moments into content people can't stop watching.

This is an exciting opportunity for someone who lives and breathes socials and understands what makes content engaging, shareable, and culturally relevant. You'll help capture and share the magic of Brooki across our social platforms, from behind-the-scenes baking moments to product launches, store openings, and viral trends, connecting with our growing community along the way.

If you're social‑native, creative, organised, and obsessed with trends, this is your chance to help shape how one of Australia's most-loved food brands shows up online.

In this role, you will;

Plan, create, and schedule engaging content across Brooki's social media platforms
Capture day-to-day content including behind-the-scenes bakery moments, product launches, and team stories
Monitor trends, sounds, and viral formats to keep Brooki culturally relevant
Support the execution of social media campaigns and product launches
Engage with our community by responding to comments and messages
Track performance of posts and identify opportunities for growth
Work closely with the marketing and creative teams to bring campaigns to life
Help ensure our social feeds stay fresh, consistent, and unmistakably Brooki

What will make you stand out?

Experience managing social media accounts for a brand or business
A strong understanding of TikTok, Instagram, and emerging social platforms
A creative eye for content and storytelling
Strong organisational skills and ability to plan content ahead of time
A proactive mindset and ability to jump on trends quickly
A genuine love of food, baking, and brand storytelling
Most importantly, you're someone who lives on social media, understands what makes content shareable, and knows how to capture the moments people want to watch.

Why You'll Love Working at Brooki

Work on a brand with real momentum and cultural relevance
Creative freedom with the ability to have real influence on how the brand shows up online
A collaborative, ambitious, and genuinely fun team
Direct involvement in shaping the future of an iconic Australian brand
Competitive salary and room to grow with the business
And yes… there will definitely be cookies

Brooki Bakehouse

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Social Media Executive