Founded in 1998 in West Hollywood, Los Angeles, Barry's Bootcamp is the original High Intensity Interval Training (HIIT) boutique, priding itself on offering “The Best Workout in the World”. The Barry's workout takes place in the unique “red room”, our innovative program is designed to tone muscle, as well as burn up to 1000 calories per session, and creating a spike in metabolism for up to 48 hours after.

As part of Fitness & Lifestyle Group (FLG), Barry's Bootcamp (ANZ) is now firmly established in the Asia-Pacific region, with Studio locations in Sydney, Singapore, and Melbourne! We pride ourselves on relentlessly pursuing excellence while having fun and bringing the very best of our global brand to the local community.

The Opportunity:

We're on the hunt for a passionate and hands-on Marketing Specialist to join our team at Barry's Bootcamp. Based in our Sydney CBD office, this role is ideal for someone who lives and breathes fitness, understands what makes a brand stand out, and is ready to roll up their sleeves to create engaging, on-brand content—especially for social media platforms like Instagram and TikTok.

Working closely with our marketing, club operations, and legal teams, you'll take ownership of Barry's marketing activity across Australia. That includes brand management, campaign development, content creation, partnerships, and managing our social media presence.

This is a great opportunity for a content-savvy marketing coordinator who's confident spotting trends, telling compelling stories through short-form video, and excited by the idea of building a brand that inspires and energises people. Bonus points if you're already a Barry's fan!

Key duties and responsibilities:

Brand management – ensure brand consistency across all marketing channels
Campaign management – plan and manage the annual marketing calendar across owned, earned and paid channels
Plan and execute marketing campaigns to effectively support brand and business objectives
Corporate & Partnerships - Develop and execute strategic corporate and partnership marketing plans to drive business growth and enhance brand visibility
Stakeholder Management – Work with the Barry's team across AU (Sydney & Melbourne) and Singapore as well as leveraging Barry's Global for support
Social Media management and community engagement – manage and grow our social media presence across various platforms by creating organic, engaging content, with an eye for trends, as well as setting the trend.
Content creation and management- collaborate with FLG's production team, and Barry's team (Instructors) to create compelling and engaging digital content, including Reels, Posts and Stories that resonate with Barry's target audience.

Skills/Experience:

Proven experience in a comparable marketing role.
Strong social media skills and a deep understanding of digital marketing strategies and platforms.
Excellent written and verbal communication skills, with the ability to create compelling content that aligns with the brand's tone and voice.
Proficiency in social media management tools, email marketing platforms, and content management systems.
Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions.
Creative thinker with the ability to generate innovative marketing ideas and campaigns.
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects ad stakeholders simultaneously.

In return we offer you:

A competitive pro rata salary plus super
A passionate, innovative, energetic, and supportive culture. It is something we are proud of at FLG, and you will feel part of the family from day one
Hybrid working – mixing in office and work-from-home
A modern, vibrant office in the heart of Sydney CBD
A wide range of benefits including a complimentary gym membership

About Fitness & Lifestyle Group:

We are proud to be part of Fitness and Lifestyle Group (FLG). FLG's portfolio of globally renowned fitness brands includes Goodlife Health Clubs, Fitness First Australia, Jetts, Zap and Barry's. FLG has 400+ physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand. Our 9,000+ employees currently help over 700,000 people live happier, healthier, and more active lives, delivering 60 million+ workouts per year.

Our Commitment to Diversity and Inclusion:

At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.

We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.

Apply Now!

Please apply with a resume, cover letter, and portfolio outlining your experience and achievements in the marketing space.

Barrys Australia

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