Melbourne

Posted 2 Jun 2022

Closes 2 Jul 2022

We are looking for a part-time (3 days) Social Media Producer to support our team to create engaging content, measure it’s effectiveness and grow our audience across all channels. Enjoy the flexibility of working from home or our co-working space in Hawthorn. 

You’re a star with words and have the ability to create and edit content that hits the heart and sparks action. You’re the kind of person that fosters connection and engagement with ease, leading to growth of our online community. Collaboration with people across the organisation will be key in producing creative content. You’ll need a great aesthetic and appreciation for design to get everything looking slick across all platforms. 

You live and breathe social media and keeping yourself up to date with the latest trends. Data is your jam and you know how to convert numbers and behaviours into insights and actionable recommendations that will elevate our brands.

ABOUT US

Tomorrow Woman supports girls and women to ignite their voices, and take up space, giving them the tools to challenge the narrow expectations placed on them so they can live fuller and more authentic lives.

Tomorrow Man works with boys and men to grow their emotional muscle by having the courage to be vulnerable, open, honest and talk with gravity, to support them in becoming the man they want to be.

Through our programs, we create interactive spaces that build genuine emotional muscle and agility. We do this with an unmatched facilitation style that uses human to human interaction to simulate real life scenarios to build soft skills that are translated directly into the school/workplace and life. We work in schools, sporting clubs, corporations and communities around Australia.

Utilising elite group facilitation and through engaging modern, relevant and directly applicable interventions and content, we empower participants with diverse backgrounds to create change. And through thought-provoking storytelling, content and engaging social media we share their stories of impact.

Tomorrow Man and Tomorrow Woman are part of a wider collective of impact focused organisations including Tomorrow Architects and Tomorrow Films.

RESPONSIBILITIES

  • Create, edit, and schedule social media content that helps showcase the work we do, bringing the content to the forefront for our audience. 
  • Develop recommendations from analytics insights to boost social media engagement and to grow our following and engagement across key channels, through both organic and paid strategies. 
  • Manage, monitor, and maintain all of our social media accounts, across the businesses (Facebook, Instagram, Twitter, and LinkedIn).
  • First point of contact when it comes to building our community engagement across our social platforms including answering direct messages and comments, monitoring feedback and interacting with the community.
  • Work closely with the wider team to develop social material, ensuring regular content is posted on the channels, providing an “always on” experience for our social community.
  • Edit and finesse the writing of other team members, to help bring their stories to life.
  • Understand which online channels will highlight our content, reaping the maximum ROI, and conduct relevant research where necessary.
  • Report monthly on key data points and analytics associated with social activity and engagement, using this data to further influence and drive content optimisation and brand awareness..
  • Use the latest in digital business analytics tools to disseminate information effectively to drive improvements and optimise performance and growth throughout our digital ecosystem. 
  • Ensure all social content is up to date and in-line with our branding guidelines and tone.

IDEALLY YOU HAVE

  • Proven experience in social media, or previous relevant roles. (min. 1-2 years is preferred. Bonus if in service based business)
  • A strong understanding of content delivery on Facebook, Instagram, Twitter, LinkedIn, YouTube, Tiktok and Snapchat.
  • Strong copywriting skills (including grammar, spelling and punctuation)
  • Advanced social analytics skills, and proven experience in hitting key social KPIs, such as social engagement and audience growth.
  • Proven ability to drive impact from a digital marketing plan
  • Working knowledge of apps and programs including FB Business Manager, Hubspot, Asana, Google Suite, Canva, Photoshop, InDesign and Squarespace.
  • Facebook, Instagram and LinkedIn advertising knowledge
  • Hashtag research and iteration for optimal reach and engagement
  • Development of digital marketing assets, through a working knowledge in graphic design, editing and creating assets with Canva and the Adobe Creative Suite
  • A basic understanding of SEO, link building and content optimisation
  • Proficient in G Suite including Gmail, google drive and google calendar
  • Proficiency with Zoom (thanks to the COVID induced world we now live in)
  • If working with children we require a WWCC