crybaby productions/Full-time


Posted 10 May 2022

Closes 9 Jun 2022

We are looking for a Social Media/ Content Creator to join our Sydney team and head up the crybaby social media channels. We are a busy, fast-paced team making incredible content for brands like L’Oreal Paris, Ultra Violette Sunscreen, Microsoft Australia and Atlassian. This means that we never have time for our own. Enter YOU. You’d be on set with us, charged with finding those little moments that matter and working our own social media channels showing all sides of what we do and how we do it. You will be a talented content creator, nifty on the camera – video and stills, you will be able to communicate the crybaby brand into social media content, have graphic design and video editing tricks but, basically, be a visionary and speak fluent Tik Tok/Instagram etc etc so we can engage and grow our own audiences.


What’s in it for you? Learn how to take your producing/directing/editing skills to that next level and be part of an epic team who live and breathe content; work with incredible global brands and social disruptors and push your creativity.

Key Responsibilities:

  • Manage and populate crybaby productions social feeds with engaging content that represents both our own values/tone of voice and brand as well as showcasing the incredible work we do for our range of clients.
  • engage our existing audience and grow platforms
  • Manage and cover all new brand work as well as create ongoing crybaby content strategy and tone of voice
  • Monitor daily social media analytics to gauge success of social media efforts and initiatives
  • Assist crybaby producers and editors with ongoing projects for our clients
  • Monitor the competitive social landscape, identify trends in social media and content consumption

To be a successful in this role, you must have;

  • Must have the ability to write compelling, engaging social media copy and headlines
  • Must have solid publishing, production or brand social experience
  • Must have good technical knowledge of social media outlets and trends, including Facebook, YouTube, Instagram, Snapchat and TikTok
  • Must be able to gather and analyse social media data and analytics
  • Must have the ability to gather information and create compelling digital content
  • Must work productively within a team environment