Museum of Contemporary Art Australia/Full-time

Sydney - CBD/Metro/Inner East & West

Posted 3 Jul 2024

Closes 2 Aug 2024

  • Full-time, permanent position
  • Engagement Department
  • Reports to the Marketing Manager

The MCA encourages applications from Aboriginal and Torres Strait Islander people, people with disability, and people from diverse cultures. The MCA acknowledges the enormous contribution Aboriginal and Torres Strait Islander artists, staff, educators, arts professionals, and guests have made to the fabric of the museum since its inception. Contemporary Aboriginal and Torres Strait Islander art practice has long been central to MCA collection and exhibition programs.

Overview of the Museum of Contemporary Art Australia

The Museum of Contemporary Art Australia (MCA) is Australia’s only public museum dedicated to contemporary art.

The MCA presents, collects and engages with the art of now.

Guided by the principles of belonging, connection and influence, we aim to be the defining platform for contemporary art and ideas in Australia and beyond.

Located on Sydney Harbour at Tallawoladah, a home to stories, art and culture for over 65,000 years, the MCA contributes to the continuity of culture on our site.

We connect the widest possible public to contemporary art through our Collection, exhibitions, events, creative learning and access programs.

Our evolving Collection of over 4,500 artworks is the only public collection in Australia dedicated to the work of living artists, with over a third represented by Aboriginal and Torres Strait Islander artists.

As an independent, not-for-profit organisation, the MCA raises over 80% of its revenue each year through donations and commercial activities to deliver its artistic and engagement programs.

Overview of the position

The MCA is seeking a switched on, pro-active and passionate Social & Digital Media Marketing Lead to drive engagement on our digital channels with a major focus on growing our reach on social media to connect more people with the art and ideas of now.  The role is a key part of MCA Australia’s Communications and Marketing team and will contribute to integrated marketing strategy and creative best practice across all our marketing activity.

A leading brand in contemporary art and visual culture, the MCA is dedicated to presenting, collecting and engaging with the work of living artists and to making contemporary art accessible to broad audiences through the imaginative and creative presentation of exhibitions and programs on contemporary visual culture.

The ideal applicant will understand every aspect of social media, be an exceptional copywriter and storyteller, have an eye for images alongside self-shooting and editing skills, strong knowledge of digital trends and have a keen interest in data-driven campaigns.

This role supports the Marketing team in the implementation and delivery of campaigns, initiatives, and partnerships to achieve maximum exposure for the Museum, its brand, exhibitions, programs and events, and to enhance visitor experience.

The Social & Digital Media Marketing Lead is responsible for developing and implementing the MCA’s digital marketing strategy across multiple platforms including social media, e-communications, SEM and SEO campaigns as well as coordinating and delivering social media and building audiences for online environments.  

The position reports to the Marketing Manager and works closely with the Head of Communications and Marketing and Marketing Coordinators to deliver the Museum’s digital marketing strategies and social media campaigns. As a brand guardian, the Social & Digital Media Marketing Lead will lead on the development of the MCA’s tone of voice across platforms whilst also actively collaborating with a range of internal and external stakeholders and partners to ensure brand consistency and maximum exposure for the Museum.

Tasks and responsibilities of the position

Digital Marketing

  • Develop and implement the Museum’s digital marketing strategy and campaigns to deliver brand, revenue, conversion and engagement.
  • Develop and implement digital marketing campaigns across owned eDMs, social media, paid advertising and other content opportunities, managing digital media agencies when appropriate.
  • Deliver creative, innovative and cost-effective online advertising campaigns to promote the Museum, its exhibitions and programs.
  • Draft and send monthly eDMs to MCA supporters and solus eDMs as required.
  • Work with the MCA Marketing and Digital teams to build audiences for digital content across all online platforms.
  • Keep up to date with industry trends, innovation and benchmarks as they relate to social media and digital marketing and implement strategies for broadening and increasing audiences for all the Museum’s activities.
  • Coordinate the creation and delivery of online advertising, Search Engine Marketing, Search Engine Optimisation and the Museum’s Google Grant.

Social Media

  • Lead on the Museum’s social media strategy
  • Develop and deliver organic social media campaigns to support MCA exhibitions, events and programs.
  • Implement advertising on social media networks.
  • Work closely with the Marketing Manager to grow and nurture an engaged community on all social media platforms.
  • Create engaging content aligned with MCA brand voice and marketing campaigns for the Museum’s online channels (Instagram, Facebook, LinkedIn). This will include self-produced video content, alongside more static formats, where appropriate.
  • Develop an understanding of the MCA Collection, exhibitions, events and programs through independent research and work autonomously with a wide variety of departments and teams to source accurate and engaging social media content and ideas .
  • Support the Marketing Manager and Head of Communications and Marketing to identify potential social media partnerships to build MCA audience and profile online.
  • Develop and deliver an influencer strategy
  • Deliver regular reporting and audience insights using tools and social listening.
  • Work with the Marketing team to grow databases, social media networks and engagement rates to meet KPIs.
  • Work with a range of internal stakeholders to ensure all content is correct and goes through approval processes.


  • Be an active contributor to Marketing team planning and strategy sessions.
  • Develop an understanding of MCA audience research and how it can be applied to all digital channels.
  • Coordinate the creation and on-time dissemination of email campaigns to promote the Museum, its exhibitions, and programs to deliver agreed sales and engagement targets.
  • Support the Marketing Manager on other cross-divisional projects as required.


Key selection criteria

Essential criteria

  • minimum 4 years’ previous experience in a similar role, leading digital and social media communication for a Marketing team
  • excellent written and verbal communications skills including the ability to write and edit effective marketing copy, with an emphasis on writing for social media platforms.
  • proof-reading and editing skills with good attention to detail
  • active interest in visual arts and culture
  • solid knowledge of trends and best practice in digital marketing and social media.
  • demonstrated ability to develop and deliver creative digital marketing campaigns with emphasis on social media
  • proven track record in coordinating effective digital advertising and SEO / SEM campaigns
  • demonstrated experience using social media platforms to meet financial targets, deepen engagement and improve consumer brand recognition
  • demonstrated experience sending effective e-communications that support the brand while delivering strong open and click rates and conversions
  • strong relationship management and interpersonal skills including the ability to manage internal and external stakeholders including external agencies and digital media specialists
  • demonstrated planning and project management skills
  • proven track record in working independently and as a member of a team to deliver competing priorities
  • demonstrated high level administrative skills and good computer skills using word, excel
  • commitment to the Museum’s objective of promoting the work of living artists and making contemporary art accessible to broad audiences.

Desirable criteria

  • experience in a similar role, working for a visual arts, arts, or cultural organisation, including agency work
  • self-shooting video production skills
  • Mailchimp, InDesign and Photoshop skills
  • relevant tertiary qualifications in digital marketing, communications (or related discipline)
  • interest in new marketing concepts, technologies and experiential marketing.


Person specification

The Social Media & Digital Marketing Lead is a dynamic person who is knowledgeable about arts and culture, is highly motivated, pro-active and passionate about working with a leading brand in contemporary art and visual culture. They are an excellent copywriter and storyteller, work well within a team, have strong interpersonal and communication skills, and have a natural ability to collaborate with other teams and relate to people at all levels. The ideal applicant thrives in busy environments, can multi-task, and is a solutions-oriented individual who can think creatively in order to overcome challenges and achieve goals.


General requirements of all MCA employees

We require that all our employees:

  • demonstrate support for innovation and for organisational changes required to ensure the MCA accomplishes its strategic aim and objectives
  • work cooperatively with others to produce innovative solutions and recognise the merits of diverse perspectives and the ideas of others
  • demonstrate commitment to, and knowledge of, the principles and application of equal employment opportunities and anti-discrimination legislation in the workplace
  • work in accordance with the principles of equity, access and fairness; respect and follow Safety work practices and procedures; work with due care and consideration to safeguard your own health and safety and the health and safety of others.


Terms and conditions of employment

This is a full-time, permanent position reporting to the Marketing Manager. Some work out of normal hours (9am–5.30pm) will be required to cover the MCA’s events and programs with TOIL available.

Salary package includes:

  • annual leave: 4 weeks
  • personal leave: 10 days
  • superannuation: 11.5% super payments (in accordance with the Superannuation Guarantee (Administration) Act 1992).


Benefits of working with the MCA include but are not limited to the below, as per the MCA’s Policies and Procedures

  • Flexible Working Arrangements
  • Employee Assistance Program
  • Paid Parental Leave (Primary and secondary caregivers, adoption, and foster parents)
  • Time Off In Lieu (TOIL)
  • Study Leave
  • Additional accruals to Long Service Leave
  • Free Entry to Paid Exhibitions
  • Museum Day (Additional Public Holiday)
  • Birthday Day Off (Additional day of Paid Leave)
  • January 26 (Flexible Public Holiday)
  • Free Flu Vaccination Program
  • Exhibition Pre-Views (Curatorial Walkthroughs)



Shortlisting for interviews will be based on applicants meeting the essential criteria listed in the position description.

Please share with us the following documents as part of your application: 

  • cover letter
  • your responses to the selection criteria (in a separate document or as part of the cover letter)
  • CV
  • contact details of two referees.

Please email the application to

Closing date

Monday 15 July, 9am.


Working for the MCA

The MCA is committed to equal opportunity and diversity. The MCA promotes a work environment that is free from discrimination and harassment, and where individuals are treated with fairness, equality, and dignity. Find out more about the MCA.