The Agency Inc/Full-time

Sydney - CBD/Metro/Inner East & West

Posted 9 May 2022

Closes 30 May 2022

About the role: 

  • Implementation of PR & talent strategies across all categories of the Myer business, including; fashion, beauty, home, and kids & toys to ensure a fully cohesive and integrated approach
  • Key activities include; seasonal campaigns (Season launch,Mothers Day, Fathers Day, Christmas), along with major store events, talent appearances, and always on influencer activity
  • Identify, manage and negotiate end-to-end campaigns with content creators and influencers
  • Oversee the deliverables and logistics for Myer Ambassadors, including; advertising, media, PR, social & events


About you:

  • An experienced PR, influencer, or talent management professional with minimum 2/3-years experience, inhouse or agency side
  • Ideally you will have experience working in the fashion/retail industry and a passion for this space
  • Proven experience in managing and nurturing talent, ambassadors and celebrity relationships. 
  • Strong understanding of the influencer landscape and the ability to identify talent that resonates with the Myer audience
  • Proven negotiation skills with talent managers and influencer-level talent
  • A multi-tasker, with the ability to manage multiple people and projects at any given time
  • An excellent communicator and collaborator with the ability to develop and leverage relationships with our internal team, agencies and brand partners


  • Work closely with the National Publicist to execute the defined influencer/ambassador strategy to achieve strong results 
  • Populating the monthly influencer calendar and supplying key influencer content to the social media team for use across Myer-owned channels
  • Drive negotiations with influencer and ambassador talent with the support of the National Publicist
  • Research talent suggestions that are appropriate and on-brief across ambassadors, campaign and influencer talent 
  • Manage campaigns with content creators / influencers across all categories of the business, including development of talent briefings
  • Develop talent contracts with the support of the National Publicist and Legal team
  • Develop relationships with influencer talent, and talent managers 
  • Manage day to day logistics with Ambassadors and Campaign talent, including day counts, and talent approvals
  • Maintaining and populating influencer database with key contacts, costs and previous deliverables  
  • Reporting on all talent activity to assess ROI and performance 


  • When required, support the PR function by pulling together media lists, media talent briefings and on-site talent management


  • Manage internal approvals with varying stakeholders for all influencer content and costs 
  • Management of invoicing, working closely with finance to ensure suppliers are paid in a timely manner 
  • Updating internal reporting documents with influencer and ambassador activity  
  • Management of gift vouchers for influencer activity and ambassador talent 
  • Management and facilitation of in-store product loans, and couriers

This role is full time and can be located in either Melbourne or Sydney depending on the applicants preference.

Applications close on Monday 30th May.