Pedestrian Group/Full-time


Posted 29 Aug 2022

Closes 31 Oct 2022

About the Job

Pedestrian Group, Australia’s largest youth-focused publisher, is seeking an experienced and innovative Publisher to lead our award-winning network of brands: PEDESTRIAN.TV, Refinery29, VICE, Lifehacker, Kotaku, Gizmodo and The Chainsaw (our Web3-focused publication, launching in late August).

Reporting directly to the CEO, this executive leadership role will be responsible for the editorial vision and direction of our ever-evolving publishing portfolio, as well as our inhouse native and e-commerce content teams.

This is a rare opportunity for an experienced editorial director with outstanding decision-making and strategic skills, a deep understanding of audience acquisition, excellent commercial judgement and a hunger to build best-in-market brands that speak to their audiences in a way no one else can.

This is a full-time permanent position based out of Pedestrian Group’s HQ in Surry Hills, Sydney.

Job Description

Key Responsibilities:

  • Lead, manage and develop the editorial vision and brand presence of all brands within the Pedestrian Group network (both present and future)
  • Oversee a team of 45+ talented editors and writers, directly managing the Heads of Editorial for PEDESTRIAN.TV, Refinery29, VICE, Lifehacker, Kotaku, Gizmodo and The Chainsaw
  • Work collaboratively with the Audience Growth team on an evolving acquisition strategy that ensures the continued diversification of traffic sources across all brands
  • Guide native content partnerships and execution to ensure high-quality outcomes that result in return business
  • Identify, recruit and retain the brightest emerging talent within Australia’s digital publishing landscape 
  • Drive the ideation and execution of editorial packages and formats that help drive positive revenue and EBITDA outcomes for the business
  • Work collaboratively with the Heads of Editorial to drive innovation across all distribution channels, ensuring the mix of content is on brand, future-facing, and aligned with audience insights and growth initiatives
  • Represent the Group in the market as required, including interviews with trade press and other media
  • Effectively manage significant departmental budget touching written content production, photography and design
  • Undertake marketing duties for the Group as required (writing, editing press releases etc)
  • Work collaboratively with the wider executive team – including the Commercial Director and Executive Creative Director – to meet, and exceed, the business’ overall objectives


About you

The successful candidate will:

  • Ideally have a Tertiary qualification in journalism or a related discipline
  • Have proven and extensive experience in a senior leadership role in publishing
  • Bring proven experience launching digital media brands and/or large-scale initiatives
  • Be skilled at coaching, mentoring, and guiding an editorial and/or content team
  • Demonstrate capacity to manage multiple tasks and projects simultaneously
  • Have excellent commercial awareness and instincts
  • Have Superb verbal and written communication skills
  • Have the ability to work irregular hours when required
  • Ideally have experience in youth publishing (not mandatory, but looked upon favourably)

Additional Information


As a Pedestrian Group employee, you will enjoy perks like company events, wellness programs, career development courses and a flexible work-life balance. But most importantly, you’ll work alongside inspiring colleagues who will encourage you to be your best self.

  • Wellness – Our company’s Culture Club organises monthly in-office massages and mental health support is available to all staff.
  • Health & Fitness – Our Good Sports company initiative gives staff the opportunity to sign up for a seasonal sport of their choosing. Whether that be Netball, Basketball, Dodgeball or even Axe Throwing, it’s up to you!
  • Charity & Fundraising – Pay It Forward is Pedestrian Group’s charity and community program, where we use our unique set of skills to help raise funds and awareness for issues affecting Aussie youth. 
  • Work-life balance – We offer our employees flexible working arrangements and generous leave options for big life events and travel.
  • Career Development – We provide our staff opportunities for personal and professional growth. Be that through our monthly guest speaker series PEDTALKS, online learning platforms, or in-person workshops.
  • Social Events and Team Bonding – Pedestrian Group offers a variety of opportunities to bond with the team, from team lunches, Friday arvo knockoffs at the local, team activities, company-wide summits or just an ordinary BBQ on the balcony with a DJ and a cheeky marg station (socially distanced of course)
  • We work hard & party harder!

Working at Pedestrian Group offers you the chance to collaborate with a talented team in a dynamic working environment. You’ll have the opportunity to grow your skills and career with one of Australia’s fastest growing digital media companies. 

We believe in fearlessness and unfiltered creativity in everything we do!

If this sounds like your dream job, please apply via the link and include a cover letter outlining why you’re the perfect fit.