Marketing Specialist, Brand

Job Status: Full Time, Ongoing

Salary: Base salary of $80,932 per annum, plus 11% superannuation contributions

Position No: SOH2246

Applications Close: Wednesday 27th September 2023, 11:59pm

Role Enquiries: Hayley at recruitment@sydneyoperahouse.com

Technical Enquiries: Jobs NSW Helpdesk on 1800 562 679

An organisation where diversity of thought & experience is valued, supported & respected.

THE HOUSE

At the Sydney Opera House, you will be surrounded by supportive and hardworking teams who are filled with passion and creativity. You will be inspired to create value in everything you do and will be provided with opportunities to grow and achieve while making a positive contribution to our community. Our vision for diversity, inclusion and belonging (DI&B) is that the Sydney Opera House – who we are and everything we do – reflects and respects the diversity of the community. Our 2021-23 DI&B Strategy sets out the change we are driving in the lead up to our 50th anniversary in 2023. These commitments work hand in hand with the commitments in our longstanding Reconciliation, Accessibility and Environmental Action Plans. 

We welcome and encourage applications from First Nations people, recognising the value, unique skills, and knowledge that First Nations employees bring to the workplace. We encourage applications from people of all genders, as well as people from one or more of these underrepresented groups/communities, including but not limited to d/Deaf and Disabled people/people with disability, people from culturally and linguistically diverse backgrounds, and people who identify as LGBTQI+.

We recognise that everyone is unique, and that you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SOH recruitment/interview process to better enable you to shine, then please email us at recruitment@sydneyoperahouse.com or call us on 02 9250 7743 and let us know. Adjustments may include but are not limited to; alternate application methods, interview setup, physical requirements, guidance for trans or gender diverse applicants, interpreters or other access supports or specific interview availability times and more.

For more information about the Sydney Opera House please refer to our website – https://www.sydneyoperahouse.com/

YOUR NEW ROLE

The Marketing Specialist, Brand plays a pivotal role in the development and implementation of major marketing campaigns to promote the Sydney Opera House brand and strengthen its reputation as a place of extraordinary experiences. 

Reporting directly to the Marketing Manager, Brand, and an integral member of the Campaign Marketing team, the Marketing Specialist, Brand is at the forefront of driving brand awareness, building new audiences and increasing engagement with the Sydney Opera House’s full program of experiences across performing arts. The Marketing Specialist, Brand also supports the Marketing Manager, Brand in the development and execution of marketing campaigns for the Private Funding team with the goal of generating revenue from individuals, trusts, and foundations, and realising effective partner marketing campaigns and initiatives as required. 

An astute project manager, the role works collaboratively across Campaigns, Communications, Creative Studio, Performance Marketing, Insights & Optimisation, Private Funding, Sydney Opera House Presents (SOHP), Visitor Experience and Ticketing teams to deliver large scale multi-channel marketing campaigns. Additionally, the role acts as a brand guardian and advisor, working with internal and external stakeholders to uphold brand governance and guidelines across all creative output.

Further detailed information about the role and its requirements can be obtained from the role description – https://files.jobs.nsw.gov.au/wtb842

ARE YOU THE ONE?

We are looking for someone with:

• Marketing, Arts Management, Communication, or Commerce Tertiary qualifications and a minimum 4+ years’ marketing experience.
• Proven track record of creating and implementing through-the-line campaigns with commercial outcomes.
• Strong analytical skills and a proven ability to track ROI and develop customer insights to improve future campaigns and strategies.
• Demonstrated experience in developing and monitoring budgets and preparing financial reports.
• An ability to work autonomously, and as a member of a team to deliver competing priorities with a positive and proactive problem-solving approach.
• Excellent relationship management, communication, influencing, and presentation skills.
• Strong and proven experience in collaborating with creative agencies and internal creative studios.
• Experience in performing arts or related industries desirable.
• Excellent skills across digital tools and platforms including Microsoft Office software, social media platforms, website CMS platforms, email platforms and ideally project or online task management platforms.

BENEFITS & CULTURE

Being Australia’s premier cultural institution, tourism destination & a celebrated community meeting place, we are committed to fostering an inclusive and dynamic working environment for all our staff. 

With values of Safety, Creativity, Excellence, Collaboration & Accountability your professional life is provided with every opportunity to succeed and develop in your chosen profession.

Working with the Sydney Opera House gives you access to a fantastic range of benefits including:

• Flexible working arrangements
• 5-week’s annual leave
• Access to a range of internal and external professional development programs and staff engagement initiatives
• Staff community groups like SOH Pride, First Nations Staff Network, Sustainable Environmental Action Leaders (aka ‘SEALs’) and more.
• Fitness Passport & complimentary wellbeing programs including pilates, yoga, circuit classes, physiotherapy sessions as well as other wellbeing initiatives.
• Working for an organisation with a 6 Star Green Star Performance Rating from the Green Building Council of Australia (GBCA)
• Working for an organisation who has committed to the United Nations Sustainable Development Goals.
• And many more!

SOUND LIKE YOU? APPLY!

Applicants are asked to please create a profile at https://iworkfor.nsw.gov.au and include the following documents with their applications:

• An up-to-date resume (of no more than five pages).
• A cover letter, addressing suitability for the role (of no more than one page).

In addition, applicants will be prompted to answer the following two targeted questions in the online application platform:

1. This role is instrumental in the development and implementation of end-to-end marketing campaigns. Describe a marketing campaign that you have developed and delivered, what made it successful and what were the key learnings?
2. The Sydney Opera House is a large organisation and the work you do will often span over different business areas. Describe a situation where you ran a project with multiple stakeholders. How did you work with them and manage their expectations? What were the outcomes?

Applicants are required to create a profile and submit their application electronically for this position at https://iworkfor.nsw.gov.au/. Only applicants who apply online and include the requested documentation will be considered for this position, unless otherwise discussed.

To be eligible to apply for this position, applicants must have existing Australian work rights. Any offer of employment will be subject to a satisfactory National Police Check and Pre-Employment Health Assessment. The assessment seeks information only relevant to performing the inherent requirements of the job, it remains strictly confidential, and applicants will be informed of the result.

This recruitment may be used to create a Talent Pool for similar future roles (ongoing or temporary) that may arise over the next 18 months.

Applications will not be accepted from recruitment agencies.

• Contact Name: Hayley Paris
• Contact Email: recruitment@sydneyoperahouse.com