Fjällräven Australia/Full-time

Sydney - CBD/Metro/Inner East & West

Posted 11 Jan 2022

Closes 10 Feb 2022

Job Description


Job Title: Junior Brand Manager

Team: Marketing

Brands: Fjällräven Aus, Fjällräven NZ, and other brands



The Junior Brand Manager is a key role in managing our online platforms in our wider brand strategy for each brand. With a passion for digital, and experience to boot, this role will be involved in the ideation, creation and deployment of a wide range of online (web, social, influencer, and digital) content and strategies.


Time split:

40% Web management and admin

30% Social management

30% Marketing strategy and implementation


Key Skillsets

  • E-Commerce experience
  • Design and layout experiences (Canva, Photoshop or the like)
  • Personal management skills
  • Social platform experience (IG, FB, TikTok)
  • BA Degree

Primary Responsibilities

Web management

  • Web catalogue management, including upload of product, web auditing
  • Banner Design for web and homepage management
  • Online merchandising
  • Ensure the website equally looks good and performs well for the consumer from a product and collection level, consistently be monitoring the sites and alerting team for breakages and issues.

Social Management

  • Social design and management, including community management
  • Influencer management

Marketing Strategy and implementation

  • Brand EDMs: concept, design and dispatch based off consumer trends, product buys and seasonal events
  • Strategic ideation in conjunction with the Brand Manager and Head of Brands to develop a dynamic and strategic yearly marketing strategy that both wins new consumers and retains loyal customers

Other Duties:

  • Collaborating with creative team (graphic designers and video creatives) to come up with innovative, creative ideas for brands
  • Corresponding with influencers and brand ambassadors to ensure they have products to fulfil their contracts
  • On-call during key campaign periods to assist with site maintenance and promotions