Digital Marketing Strategy Manager
Posted 20 Jan 2023
Closes 2 Feb 2023
UTS is a leading public university of technology recognised for its global impact. We are defined by our support for the economic, social and cultural prosperity of our communities. We are measured by the success of our partners, staff and students and we are committed to research, innovation and the dissemination of knowledge of public value. We are, and always will be, an inclusive university.
The Marketing and Communications Unit (MCU) takes the lead in promoting and enhancing the image and reputation of the university through the development and implementation of marketing plans, media and public relations activities, internal communication and corporate identity strategy. MCU has both internal and external clients and delivers services to support them and to promote the overall strategic development of the university.
Currently, we have an exciting opportunity for an experienced marketing professional to join our ambitious and high performing team. The Digital Marketing Strategy Manager is responsible for driving strategic digital marketing initiatives for UTS that support and enhance the University’s reputation, and attract people and businesses to invest time and resources in UTS. In this role, you’ll manage the development, delivery and review of lead generation and audience strategies. The role leads digital marketing planning, orchestration, optimisation and evaluation of digital marketing campaigns against ROI and KPIs. You’ll also develop the UTS annual marketing campaign plan in collaboration with the MCU senior leadership team and provide expert marketing advice to UTS stakeholders.
With examples, please outline in a separate document how you meet the following three (3) key selection criteria points:
- Demonstrated skills in campaign strategy and concept development, with an analytics-led approach to digital marketing
- Proven management skills, including the ability to lead and develop a specialist team and maximise results from marketing resources
- Demonstrated experience in analysis, establishing a measurement framework, writing and presenting marketing reports
Remuneration & Benefits
Base Salary Range: $126,412 to $132,430 pa (HEW 9)
This role attracts 17% superannuation (pension) in addition to the base salary.
UTS staff also benefit from a wide range of Employee Benefits include flexible work practices, child care centres, generous parental leave and salary packaging opportunities.
This position is full time and appointment will be made on a continuing basis.
How to Apply
In addition to your CV and Cover Letter; you are also required to address the above three (3) selection criteria in your submission in a separate document.
Only those applications submitted via the UTS online recruitment system will be accepted.
As you will be unable to save your application once started, please have all required documents and information available prior to commencing.
Please ensure that the file name for each document submitted includes IRC233102 and your name
Specific enquiries or issues with your application may be directed to the UTS Recruitment Team via firstname.lastname@example.org
Closing Date: Thursday 2nd February 2023 at 11:59pm (AEST)
Applicants must have current and valid work rights in Australia for the duration of the contract term.