Digital Marketing Manager

POSITION DESCRIPTION

Position Title: Digital Marketing Manager

Reporting to: Head of Marketing Reports Digital Marketing Coordinator (seasonal contract only)

Role type: Permanent, full-time Hours of Work 5 days per week, Monday to Friday, 9am – 5pm with an understanding that Festival work will require some out of hours work which is considered for in the renumeration.

This role is based in The Rocks, Sydney.

Renumeration: $80k – $85k based on experience +10.5% Superannuation contribution

ABOUT

The Sydney Film Festival (SFF) is one of the longest running events of its kind in the world. The annual June Festival brings the best new films from Australia and around the world to audiences in Sydney. As well as 250+ features, shorts, retros, and documentaries from over 50 countries across 350+ sessions at around eight Sydney-wide venues across 12 days. The Festival celebrated its 70th Festival in 2023 and will return 5-16 June 2024. The Festival hosts several awards to recognise excellence in filmmaking, including the Official Competition, Documentary Australia Foundation Award for Australian Documentary, and Dendy Awards for Australian Short Films (which are Academy Award eligible) incorporating fiction, animation, and screenplay categories. SFF also presents the Travelling Film Festival (TFF), taking mini festivals to 19 venues across regional NSW, the Northern Territory and regional Queensland. SFF receives funding from federal, state, and local government, corporate sponsorship, and philanthropic donations.

OVERVIEW OF THE POSITION

The Marketing Team is responsible for the successful promotion of all aspects of the Festival, including
films, program strands and non-film events. It carries the primary responsibility for achieving sales and
attendance targets and runs all advertising, publicity, promotional and ticketing activity for SFF, and
related areas including the Travelling Film Festival (TFF), Partnerships and Philanthropy.
The Digital Marketing Manager is responsible for executing results-driven digital marketing activity
across all SFF and TFF owned channels including website, social media and email. This role will take
the lead in producing online content, managing optimisation and paid social media, providing
reporting and analytics that feed into research outcomes, overseeing web functionality projects, and
delivering excellent online engagement and audience growth. You will also work closely with the CRM
& Ticketing Manager to ensure that the website offers customers an optimised booking experience via
the website – our primary channel for accepting bookings.
You ensure the timely and accurate delivery of content across our digital platforms, and work closely
with the Head of Marketing throughout the year to deliver an exceptional brand experience, and
cultivate an engaged digital community.

The key tasks and responsibilities of the Digital Marketing Manager are:

Website content and management

• Manage SFF and TFF’s website CMS (WordPress) including content management, analytics and
  performance monitoring, improvement strategy and best-practice tagging and optimisation
• Act as the primary contact for our web developers to ensure the site meets all technical and
  functional requirements for the Festival including rigorous site testing
• Manage web functionality projects end-to-end, including developer communications, scope
  and requirements, change requests, break fixes and UAT
• Work closely with the CRM & Ticketing Manager to deliver seamless integration of third-party
  platforms such as Ferve (ticketing), MailChimp and Salesforce (CRM)
• Update and test the SFF app, working closely with Ticketing to ensure a positive customer
  experience
• Import the full program and schedule of 200+ films to the SFF website and app, including
  testing, proofing, changes and updates
• Develop and maintain Google Analytics Dashboard to report on key data and statistics
• Use data to gain insights into website performance and provide recommendations on how to
  increase audience size and engagement with current and potential patrons.

Social media & Digital Advertising

• Monitor daily sales and trends to determine required response through agile digital strategies
  and tactics
• Deliver organic and paid social media strategies, website optimisation and leverage platforms
  including Google Adwords to meet audience reach targets
• Act as the primary contact for our digital agency to craft and optimise large scale digital
  campaigns including social ads, programmatic display, and search
• Analyse online marketing campaigns including organic and paid search, email, affiliate, display
  and social, delivering regular reporting to Head of Marketing
• Manage the tone of voice and cohesive SFF brand story across all social media platforms and
  email marketing, integrating messaging from across departments and campaigns
• Respond and engage with audiences connecting with us via our social media channels

Email marketing

• Deliver the email marketing strategy to engage, acquire and reactivate the email subscriber base
• Work closely with the Ticketing & CRM Manager to identify and segment SFF audiences for
  targeted campaigns
• Build, test and email and tailoring content and messaging to targeted audiences
• Monitor and analyse trends and in open rates, click rates and audience growth, delivering
  regular reporting to Head of Marketing

General

• Manage and support a Digital Marketing Coordinator for three months of the Festival
  campaign period
• Contribute the communications strategy and production of content for SFF channels to
  achieve optimum audience engagement year-round
• Work with Partnerships Manager to track, schedule, deliver and report on Festival partner
  content through SFF channels
• Assist with cross-promotional, niche marketing and Below the Line opportunities
• Contribute to the annual Market Research strategy
• Outside of the festival period, provide wide-ranging marketing support to the Head of
  Marketing, including communications with cross-promotional partners and media partners,
  maintaining email and social media activity, supporting TFF activities and contributing to
  evaluation and strategy periods.

In addition, the Digital Marketing Manager may perform other duties as assigned and required by the Head of Marketing.

KEY SELECTION CRITERIA

Essential

• Strong background in digital marketing with demonstrable experience in growing digital
  engagement and conversion.
• Exceptional technical knowledge and experience using website content management systems.
• Understanding of website functional specifications and back-end structures, testing and test
  scripts.
• Excellent knowledge and experience with social media to create, promote and manage
  campaigns.
• Experience with Analytics reporting.
• Must have advanced English written and verbal skills and be able to adapt writing to suit the
  tone of voice of SFF as well as the ability to proofread and edit copy.
• Experience in creating and curating content that incites engagement and/or sales on social
  media.
• Experience in creating targeted EDMs
• Experience in managing website development projects
• Proven ability to work in a high-pressure environment, with competing priorities and
  deadlines.
• A flexible attitude to working hours, especially around launch and the Festival period.

Desirable

• Relevant qualifications in Communications, Marketing Journalism or a similar discipline.
• An interest in film and the film industry.
• Previous experience working in events in the arts or a cultural organisation.
• Experience using WordPress and Mailchimp.
• Experience using Salesforce.
• Experience marketing ticketed in-person cultural events.
• Experience with Adobe Creative Suite i.e. Photoshop, and/or Figma

CORE COMPETENCIES

• Team Focus: Is committed and skilled at working with and assisting others to achieve positive
  outcomes
• Flexible: Demonstrates a willingness to take on new challenges roles and responsibilities and
  adapt positively to changing working conditions and priorities
• Self Starting: Highly motivated to achieve, shows initiative and acts proactively to deliver
  excellent results without directive supervision
• Interpersonal: Skilled at building rapport, understanding others needs and developing effective working relationships

To apply
Please send your CV and cover letter addressing the selection criteria and your suitability for the role to Joshua Forward, Head of Marketing via email info@sff.org.au

Applications close Wednesday, 4th October, 2023.

Interviews to commence shortly after application closing date.
SFF is an inclusive workplace and encourages applicants of all abilities and backgrounds.

• Contact Name: Joshua Forward
• Contact Email: info@sff.org.au