Guardian Australia/Full-time

Other

Posted 30 May 2022

Closes 29 Jun 2022

Guardian News & Media (GNM), publisher of theguardian.com, is a leading global media organisation. We are renowned for our pioneering independent journalism and our award-winning digital products.

We are seeking an experienced Data & Insights Analyst to join our Growth team in Sydney or Melbourne on a full-time, permanent basis.

The Data & Insights Analyst will play an integral part in facilitating improved understanding of audience (across the full lifecycle), reader revenue (conversion, ARPU, churn) and insights that assist with the optimal execution of growth initiatives. This role will work closely with the Deputy Director of Growth and the Growth Marketing Manager to focus on the day-to-day optimisation of growth initiatives, as well as the Director of Growth by leading weekly and monthly performance reporting. 

Key responsibilities include generating and presenting insights for strategic growth initiatives through commercial interpretation and data analysis, building a deep understanding of the lifecycle of our readers and supporters through audience segmentation and analysis, and reporting on performance and identifying trends across audience behaviour, the customer journey, opportunity areas and A/B testing. The Data & Insights Analyst will also communicate weekly top-line performance across key data, insights and actionable recommendations to the Growth team, leadership team and the broader business.

The successful candidate will have demonstrated experience in building performance narratives from large data-sets, experience managing the optimisation of audience journeys through multi-channel marketing campaigns and an understanding of defining and building audience segmentation in CRM automation tools. They will also have demonstrated experience using A/B and multivariate testing to optimise marketing initiatives and a passion for journalism, with a good understanding of the Guardian’s role and competitive positioning in the Australian media landscape.

For more information please view the full job description here: https://gnm.learn.taleo.net/files/pdf/Data___Insights_Analyst___JD___May_2022.pdf

To apply for this position, please upload your résumé (maximum three pages) plus covering letter as one document by following this link: https://workforus.theguardian.com/index.php/jobs/aus00001l/

In your covering letter please outline your motivation for applying for the role and why you think you are suitable.

Closing date for applications: Monday, 13 June 2022

If you require an adjustment to be made during the recruitment process, please email australia.hr@theguardian.com

We believe that our role in the Australian media is to give a voice to the most marginalised people in society and value and respect all differences in all people — including people of colour, Aboriginal and Torres Strait Islander peoples, people from different social classes and people with disabilities (seen and unseen). We believe that these communities must be centred in the work we do, bringing a new perspective and a diversity of thought. We strongly encourage applications from people with these identities and/or marginalised groups.